Columbia Convention & Visitors Bureau sets sights on future tourism

5 years 1 month 1 day ago Wednesday, April 29 2015 Apr 29, 2015 Wednesday, April 29, 2015 7:26:00 AM CDT April 29, 2015 in News
By: Bailey Harbit, KOMU 8 Reporter
loading

COLUMBIA - As college students prepare to leave Columbia for the summer, the city is ready for another group to take its place: tourists.

Columbia's Convention and Visitors Bureau is working to update and improve its marketing efforts to bring even more people to the city.

The bureau is currently looking into what sort of images properly portray the city, and how to implement the new campaign through digital and print.

The bureau hopes to move forward with the campaign in late summer or early fall. 

Tourism in the nation and Columbia has been on the rise since 2009. Megan McConachie, Columbia Convention and Visitors Bureau Marketing and Communications Manager, said she believes there will be an increase in tourism. 

"It's kind of hard to tell right now. As far as we can tell from national trends, tourism has bounced back better than almost any other industry when it comes to the recession. So we still anticipate some continued growth," McConachie said.

Summer tourism in Columbia differs from other seasons in that events are more spread out. While fall tourism counts on sporting events and festivals, summer tourism involves families traveling for vacation, sports teams in town for tournaments, or other conferences. 

McConachie said the Show-Me State games held during weekends in June and July bring in thousands of athletes, coaches, and spectators each year and is by far the biggest event held during the summer months. 

In 2014, Boone County received more than $364 million in visitor-related spending. Tourism also helps support more than 11,000 jobs in the county, and generates tax revenue that is funneled back into improvements for the city. 

McConachie said no matter what the season, tourism is all about increased visitors.

"Tourism is exceptionally important, that doesn't change year round. So the more people we can get in here, the more people can get experience in Columbia, the more they'll tell their friends and it just turns into a big cycle where visitorship continues to grow." 

 

 

More News

Grid
List
COLUMBIA - Two hair stylists at the downtown location of The Clip Joint have tested positive for COVID-19, KOMU 8... More >>
10 hours ago Friday, May 29 2020 May 29, 2020 Friday, May 29, 2020 9:11:00 PM CDT May 29, 2020 in News
CAMDEN COUNTY, Mo. -- The Camden County Health Department said Friday a Boone County resident who has tested positive for... More >>
13 hours ago Friday, May 29 2020 May 29, 2020 Friday, May 29, 2020 6:08:00 PM CDT May 29, 2020 in News
COLUMBIA — Love Coffee received a surprise $10,000 donation from the Veterans United Foundation on Tuesday. The nonprofit will use... More >>
15 hours ago Friday, May 29 2020 May 29, 2020 Friday, May 29, 2020 4:37:00 PM CDT May 29, 2020 in News
COLUMBIA — As state and commercial testing is more available for the Missourians, the number of confirmed cases is rising.... More >>
16 hours ago Friday, May 29 2020 May 29, 2020 Friday, May 29, 2020 3:00:00 PM CDT May 29, 2020 in News
COLUMBIA - Mid-Missourians marched and held signs in Columbia on Friday morning to bring awareness to police brutality against African... More >>
18 hours ago Friday, May 29 2020 May 29, 2020 Friday, May 29, 2020 1:52:00 PM CDT May 29, 2020 in News
CLARKSBURG, Mo. - Two people were arrested in Clarksburg, Mo., on drug charges after a search on May 21, according... More >>
18 hours ago Friday, May 29 2020 May 29, 2020 Friday, May 29, 2020 1:32:00 PM CDT May 29, 2020 in News
MINNEAPOLIS (AP) — The Minneapolis officer who was seen on video kneeling on the neck of George Floyd, a handcuffed... More >>
19 hours ago Friday, May 29 2020 May 29, 2020 Friday, May 29, 2020 12:46:00 PM CDT May 29, 2020 in News
O’FALLON, Mo. (AP) — Missouri’s only abortion clinic will be able to keep operating after a state government administrator decided... More >>
19 hours ago Friday, May 29 2020 May 29, 2020 Friday, May 29, 2020 12:38:00 PM CDT May 29, 2020 in News
COLUMBIA - The Missouri River is expected to reach moderate flood stage in Jefferson City, Glasgow and Hermann this weekend.... More >>
20 hours ago Friday, May 29 2020 May 29, 2020 Friday, May 29, 2020 11:30:00 AM CDT May 29, 2020 in Weather
As COVID-19 spreads, KOMU 8 will continue to update you about the impacts on the community. You can find... More >>
1 day ago Friday, May 29 2020 May 29, 2020 Friday, May 29, 2020 6:39:00 AM CDT May 29, 2020 in News
COLUMBIA- A student at the West Location of Tiger Tots Academy has tested positive for COVID-19. According to a... More >>
1 day ago Friday, May 29 2020 May 29, 2020 Friday, May 29, 2020 6:37:00 AM CDT May 29, 2020 in News
JEFFERSON CITY – During his daily COVID-19 briefing Thursday, Governor Mike Parson announced an extension of the phase one reopening... More >>
1 day ago Thursday, May 28 2020 May 28, 2020 Thursday, May 28, 2020 8:42:00 PM CDT May 28, 2020 in News
COLUMBIA - As Boone County moves into the next phase of reopening, hair salons can now open their doors to... More >>
1 day ago Thursday, May 28 2020 May 28, 2020 Thursday, May 28, 2020 6:17:00 PM CDT May 28, 2020 in News
COLUMBIA - The City Manager of Columbia announced plans to further cut city budgets due to the effects of COVID-19.... More >>
1 day ago Thursday, May 28 2020 May 28, 2020 Thursday, May 28, 2020 2:42:00 PM CDT May 28, 2020 in News
As COVID-19 spreads, KOMU 8 will continue to update you about the impacts on the community. You can find... More >>
1 day ago Thursday, May 28 2020 May 28, 2020 Thursday, May 28, 2020 2:40:00 PM CDT May 28, 2020 in News
BOONE COUNTY - While other sports adjust the game plan to respect social distancing, some are just playing things business... More >>
1 day ago Thursday, May 28 2020 May 28, 2020 Thursday, May 28, 2020 2:16:00 PM CDT May 28, 2020 in News
KANSAS CITY, Mo. (AP) — The University of Missouri-Kansas City says it will begin bringing back faculty, staff and students... More >>
1 day ago Thursday, May 28 2020 May 28, 2020 Thursday, May 28, 2020 2:14:00 PM CDT May 28, 2020 in News
COLUMBIA — During the State of the City address, John Glascock said the city is leaving it up to the... More >>
1 day ago Thursday, May 28 2020 May 28, 2020 Thursday, May 28, 2020 1:51:00 PM CDT May 28, 2020 in News
Columbia, MO
Broken Clouds 62°
8am 61°
9am 65°
10am 69°
11am 71°