CVC To Unveil New Brand

1 decade 1 year 1 month ago Tuesday, October 23 2007 Oct 23, 2007 Tuesday, October 23, 2007 8:33:02 AM CDT October 23, 2007 in News
Source: (Copyright 2007 The Associated Press All Rights Reserved.)
ST. LOUIS (AP) - A new destination brand for St. Louis will be unveiled today. The Convention and Visitors Commission will reveal the new brand image during its annual meeting today at America's Center. CVC officials say St. Louis has struggled to position itself among other groups and cities. A brand is defined by the American Marketing Association as a name, term, sign, symbol or design intended to identify or differentiate one product or service.

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