Downtown Holiday Sales Better Than Expected

7 years 9 months 3 weeks ago Tuesday, December 27 2011 Dec 27, 2011 Tuesday, December 27, 2011 12:57:00 PM CST December 27, 2011 in News
By: Sophia Petenakis
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COLUMBIA - Downtown Columbia store managers saw an influx of shoppers during this year's holiday shopping season. 

At Swank Boutique, store manager Erin Wagoner said a large customer loyalty has really helped steady their business this holiday season.

"That makes you invest more in them and them invest more in you... which is part of why I think we've seen such a positive response this holiday season," she said.

Many stores around the downtown area touted signs outside of the stores offering 50 percent and even 75 percent discounts for post-holiday bargains. 

Grace is a store new to the downtown area this year. Store workers said business did much better than expected despite the slump of the economy. 

"There were actually requests that we stay open later last Thursday through Saturday. Instead of closing at six, we closed at eight and customer traffic was very high," Grace employee Dina Misirevic said. 

New to the block, Red Velvet, opened its cupcake store in the Tiger Hotel last Thursday. Head chef Cale Ivy said cupcakes have really taken off nationwide.

"Every big city has a cupcake shop and in mid-Missouri there's not really a go-to cupcake shop of this caliber," he said. 

Red Velvet employees said they don't fear the bad economy and have faith in their product.

"We're truly unique to this area and I guess time will tell, but since Thursday business has been very very steady," Ivy said. 

"Downtown is where the personality of Columbia is and I think it's really important we remember that and keep coming down here and make it fun," Wagoner said.

It's an overall feeling of success for downtown Columbia store owners after this holiday season.

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