Caroline Todd helps manage the Columbia Farmers' Market. She has no doubt that what grows locally is much better than what's comes from afar.
"Locally-grown food a lot of times has a longer shelf-life. You meet the person who grew it, they can tell you about it," explained Todd. But she worries not enough people know about the quality of local produce.
That's why the Farmers' Market is teaming up with others to promote "localvore week," where mid-Missourians put themselves on a diet of foods from here.
Clover's Natural Market is one of those partners. It supplies registration cards for people interested in the week-long challenge. Shoppers take the challenge on one of three levels. You can have 7 local meals and be "curious." You can have 14 local meals and be "committed." Or, you can be a localvore. That would mean all 21 of your meals this week came from a locally-grown source. That might seem especially difficult, but you've got plenty of area foods to choose from.
Owner Patty Clover argues you don't need to eat all 21 meals to be a localvore.
"Even if you only last a day, you have suceed because you've thought about it," explained Clover.
And that change will help local growers succeed as well. Localvore week runs through Friday, September 28.