Kingdom Projects, Inc. Goes For a New Company Look
FULTON - In January 2013, Kindgom Projects, Incorporated (KPI) embarked on a mission to revamp its company image. For some time the company noticed a lull in business and community outreach, and Operations Manager Lon Little along with KPI board members decided it was time for a change.
KPI set forth goals to create a new logo for the company, come up with more attractive signage, touch up the resale shop, and make the company more visible to the community, all to help it continue to employing more than 100 mentally disabled mid-Missourians, provide recycling services to the community.
"The goal is to attract more customers at this point in time," said Little. He also points out the company has struggled over the years with getting the word out about the company, and many civilians are unaware of the many resources KPI provides.
KPI Public Relations board member, Allan Ensor, said, "We realized that even though we've been in the community since 1976, many people would not know or really understand the organization so it was an opportunity to reintroduce ourselves."
In order to get the project started in a cost effective way, Little found help from a marketing and business class at William Woods University.
"In a tight economy we've had to adjust from contracts that we don't have anymore," said Little. KPI board members and Little brought their rebranding plan to Dr. Linda Duke, who created a project titled, PR Campaign for KPI Recycling, that she assigned to her students.
The board worked closely with Dr. Duke's class and laid out its expectations for the students. Students were split into four groups, and had to pick two areas of the company's rebranding to work on.
"It's more of a give and take exchange, we are providing the students with a project and real world experience while they are creating a new company logo for us," said Little.
Students came up with slogans, created color schemes and gave a lot of input to board members on different things KPI can do to re-establish themselves in the community.
Ashley McCaffrey a graphic design student at William Woods that worked on the PR Campaign for KPI said, "I think it's a unique perspective and I really enjoy the hands on work."
On November ninth KPI launched their new logo, and Ensor said he has already seen progress since the project began in January, "I've seen several things come together in that we have the new logo, the new brochure and we've got a plan to go forward with reintroducing our sales to the community." These are just the first few steps completed in the multi-step process.
The resale shop is the next step in the rebranding process the company is currently addressing. KPI is working with Dr. Duke's retail management class to reorganize and emphasize the resale shop, "We are working on different things such as advertising, store layout, marketing and different things of that nature to get the word out about the resale shop to the Fulton community," said McCaffrey.
Little said he is not sure when the rebranding process will be 100 percent complete due to the fact they are a non-profit organization, and it takes a lot of time and money to get these things done.