Free rides home offered for Homecoming weekend

2 years 7 months 2 weeks ago Thursday, October 19 2017 Oct 19, 2017 Thursday, October 19, 2017 3:35:00 AM CDT October 19, 2017 in News
By: Cameron La Fontaine, KOMU 8 Reporter
loading

COLUMBIA - Homecoming weekend is a big deal in Columbia with thousands flocking in for festivities, including tailgating prior to the MU football game, and potentially going to downtown bars afterwards. 

To ensure students and visitors get home safe, Missouri alcohol distribution company, Major Brands, is offering free vouchers for the ride sharing service, Lyft, at downtown bars on Friday night before homecoming. 

Through its Safe Home After Every Occasion Social Responsibility Program, Major Brands and partners Pernod Ricard and Lyft, hope to educate people to plan ahead and secure a safe ride home before going out to consume alcohol. 

"The intent is just to create a habit like you would locking your doors or turning off your lights," Major Brands sales manager Kelly Collins said. "We want you to plan ahead. So, with free rides we're offering this weekend, we hope to promote making that happen a reality."

Safe Home team members will be at several Columbia bars on Friday evening handing out Lyft vouchers. They will be at Room 38 from 4-6:30 p.m., Shiloh Bar and Grill from 6:30-8 p.m. and Fieldhouse and Willies from 9-10:30 p.m. 

Once people get the voucher, they simply have to download the Lyft app on their phones and then punch in the voucher's discount code for a free ride under the "free rides" tab. 

To date, through its Safe Home program, Major Brands and its partners have offered more than 65,000 safe rides home across Missouri, according to the company. 

"Having a wholesale license to distribute alcohol in the state of Missouri is a privilege, so as a third generation family business in Missouri for more than 80 years, we have a personal stake in helping the lives of everyone that we serve," Collins said.

Major Brands is the largest Missouri owned and operated distributor of premium wine, spirits beer and non-alcoholic beverages, according to the company. It has offices in Columbia, St. Louis, Kansas City, Springfield and Cape Girardeau.

More News

Grid
List
COLUMBIA - Tuesday was the rescheduled municipal election from April. The election was initially postponed due to Coronavirus concerns. ... More >>
1 hour ago Tuesday, June 02 2020 Jun 2, 2020 Tuesday, June 02, 2020 10:25:00 PM CDT June 02, 2020 in News
JEFFERSON CITY (St. Louis Post-Dispatch) — The Missouri Supreme Court has overturned the conviction of a man imprisoned in a... More >>
1 hour ago Tuesday, June 02 2020 Jun 2, 2020 Tuesday, June 02, 2020 10:18:01 PM CDT June 02, 2020 in News
JEFFERSON CITY - A 20-year-old Jefferson City man was arrested on suspicion of two different sodomy charges. The Fulton... More >>
1 hour ago Tuesday, June 02 2020 Jun 2, 2020 Tuesday, June 02, 2020 10:05:00 PM CDT June 02, 2020 in News
COLUMBIA - A 25-year-old woman is sharing her story after she was hit by a car Monday during a protest... More >>
2 hours ago Tuesday, June 02 2020 Jun 2, 2020 Tuesday, June 02, 2020 9:44:00 PM CDT June 02, 2020 in News
COLUMBIA - Protests continued along Broadway in downtown Columbia Tuesday night. During the protest, Columbia police officers took a... More >>
2 hours ago Tuesday, June 02 2020 Jun 2, 2020 Tuesday, June 02, 2020 9:34:00 PM CDT June 02, 2020 in News
JEFFERSON CITY (AP) — A Missouri judge has dismissed two lawsuits against a ballot proposal to expand Medicaid health care... More >>
3 hours ago Tuesday, June 02 2020 Jun 2, 2020 Tuesday, June 02, 2020 8:51:39 PM CDT June 02, 2020 in News
KANSAS CITY (AP) — A coronavirus outbreak at a Kansas City paper plant has infected more than 200 people. ... More >>
3 hours ago Tuesday, June 02 2020 Jun 2, 2020 Tuesday, June 02, 2020 8:45:51 PM CDT June 02, 2020 in News
FORT LEONARD WOOD - A Department of Army civilian died at Fort Leonard Wood following a crane incident around 2... More >>
4 hours ago Tuesday, June 02 2020 Jun 2, 2020 Tuesday, June 02, 2020 7:30:02 PM CDT June 02, 2020 in News
COLUMBIA - Gov. Mike Parson announced Monday he is withholding $131 million from the Department of Elementary and Secondary Education... More >>
4 hours ago Tuesday, June 02 2020 Jun 2, 2020 Tuesday, June 02, 2020 7:30:00 PM CDT June 02, 2020 in News
COLUMBIA - After several days of protests around the state of Missouri, Columbia Police Chief Geoff Jones released a statement... More >>
4 hours ago Tuesday, June 02 2020 Jun 2, 2020 Tuesday, June 02, 2020 6:59:00 PM CDT June 02, 2020 in News
COLUMBIA – Boone County elections are being held today, and they look a little different than normal. COVID-19 precautions,... More >>
5 hours ago Tuesday, June 02 2020 Jun 2, 2020 Tuesday, June 02, 2020 6:12:00 PM CDT June 02, 2020 in News
COLUMBIA - Around 10:50 p.m. the Columbia Police Department tweeted and said Daniel Wood had been located. @ColumbiaPD... More >>
9 hours ago Tuesday, June 02 2020 Jun 2, 2020 Tuesday, June 02, 2020 2:52:00 PM CDT June 02, 2020 in News
COLUMBIA — As state and commercial testing is more available for the Missourians, the number of confirmed cases is rising.... More >>
9 hours ago Tuesday, June 02 2020 Jun 2, 2020 Tuesday, June 02, 2020 2:00:00 PM CDT June 02, 2020 in News
ST. LOUIS — The City of St. Louis is under a curfew starting Tuesday at 9 p.m. ... More >>
11 hours ago Tuesday, June 02 2020 Jun 2, 2020 Tuesday, June 02, 2020 12:46:00 PM CDT June 02, 2020 in News
(CNN) -- Life today is razor's-edge tense. If your regular coping methods aren't measuring up, there are science-backed actions we... More >>
11 hours ago Tuesday, June 02 2020 Jun 2, 2020 Tuesday, June 02, 2020 12:33:24 PM CDT June 02, 2020 in A Brighter Tomorrow
JEFFERSON CITY - Police are investigating a reported armed robbery involving a pizza delivery driver late Monday night. According... More >>
13 hours ago Tuesday, June 02 2020 Jun 2, 2020 Tuesday, June 02, 2020 10:44:28 AM CDT June 02, 2020 in News
COLUMBIA - Gunfire damaged several homes in northeast Columbia early Tuesday, though no injuries have been reported. Police responded... More >>
13 hours ago Tuesday, June 02 2020 Jun 2, 2020 Tuesday, June 02, 2020 10:37:09 AM CDT June 02, 2020 in News
COLUMBIA - Police are investigating a reported home invasion on Aspen Heights Parkway, during which three people apparently broke in... More >>
13 hours ago Tuesday, June 02 2020 Jun 2, 2020 Tuesday, June 02, 2020 10:33:23 AM CDT June 02, 2020 in News
Columbia, MO
Broken Clouds 72°
12am 73°
1am 72°
2am 71°
3am 70°