High school music festival brings in money for the city
COLUMBIA - The Missouri State High School Activities Association (MSHSAA) State Music Festival is back on the University of Missouri campus.
The 67th annual competition brings in about 10,000 students, and with those students comes revenue for the city.
The Convention and Visitors Bureau says the festival touches a lot of business in the city.
“There’s an economic impact of $1.3 million. That’s nights spent in hotels, money spent at restaurants and stores, fueling up at gas stations,” spokesperson Megan McConachie.
Last year, it was up for debate whether the university would host the festival again. It and the visitors bureau were required to go through a bidding process against other potential hosts.
“There’s student needs, judging needs, different space needs, so there’s a lot of different requirements,” she said.
McConachie said the process was competitive, but the university was able to secure the event for five years, including this one.