Holiday Online Shopping
And local shopkeepers like Mills Menser notice the trend.
"I think all industry is affected by online," he admitted.
Shopping online also lets buyers look for the best price. One local branch of a Missouri retailer priced a Northface fleece at $165. But, KOMU found the same jacket online for about $135 plus $12.75 for shipping and handling, a savings of almost $18.
But Overfelt still prefers to shop in stores.
"When you buy something online, it's a visual but not a physical likeness, so it's good to come in and actually work with the product that you hope to purchase," she explained.If you would like to learn more about how to compare prices online and learn how to avoid internet fraud, click on the link to the right.