Jay-Z Teams up with Anheuser-Busch in Beer Development

1 decade 3 years 3 weeks ago Thursday, October 19 2006 Oct 19, 2006 Thursday, October 19, 2006 1:55:16 PM CDT October 19, 2006 in News
Source: (Copyright 2007 The Associated Press All Rights Reserved.)
ST. LOUIS - Anheuser-Busch is hooking up with rapper Jay-Z, making him its new co-brand director for Budweiser Select. The nation's largest brewer is banking on his celebrity and entrepreneurial expertise to help lift its popular beer brand. Anheuser-Busch officials say Jay-Z, whose real name is Shawn Carter, would help in development sessions and offer his insights to the St. Louis-based beer maker. The famous rapper has already been spotted in a Bud Select commercial that ran this week during Monday Night Football on ESPN. The commercial is set to his new song, "Show Me What You Got," and features Jay-Z, NASCAR driver Dale Earnhardt Junior and Indy Racing League driver Danica Patrick.

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