Jefferson City named fourth "best small city" to start business
JEFFERSON CITY - Some small business owners were surprised to learn Jefferson City ranked fourth on WalletHub's list of "best small cities to start a business."
"The beauty is, being the capital, there's people that visit us from all over the state, certainly, all over the country, really all over the world. Some days I'm shocked and amazed the people that come in our shop and the conversations we have," said Tony Anderson, the owner of Three Story Coffee.
Anderson and his wife, Sarah Anderson, own two locations in Jefferson City. They said the sense of community among business owners makes the city unique.
"Every week we have a cool flower arrangement on our table that people always comment on, but it's Busch's Florists' across the street. We trade coffee and flowers," Anderson said.
Susie Schaefer, owner of The Schaefer House, says the biggest asset Jefferson City has for business owners is customer word of mouth. Schaefer opened her business almost 20 years ago and said customers and owners that support each other and show loyalty help make it successful.
Mayor Carrie Tergin echoes the importance of loyal customers.
"We're a town that's big enough to have the selection but small enough to have the personal connection," Tergin said.
She owns Carrie's Hallmark Store, which has been in her family for 40 years. She said its success comes from investment in the people around her.
"I think that's why a lot of us are successful. We've been here a lot of years and we know it's a great community and we connect in as many ways as we can and then in turn the community really likes to support those who give back to the community as well," Tergin said.
WalletHub evaluated 1,268 small cities across the nation based on three categories: business environment, access to resources and business costs. Jefferson City finished with a total score of 45.08 out of 100. Holland, Michigan came in first place with a score of 49.42.