Local floral shops regroup after highly successful Valentines Day

1 year 9 months 3 weeks ago Wednesday, February 15 2017 Feb 15, 2017 Wednesday, February 15, 2017 2:21:00 PM CST February 15, 2017 in News
By: Jared Koller, KOMU 8 Reporter
loading

COLUMBIA –For local flower shops, the work doesn't end when the calendar turns to Feb. 15.

Valentine’s Day 2017 was one of the most successful holidays for Kent Anderson, who has owned Kent’s Floral Gallery for 19 years.

“This year is actually a record-breaking year for my store,” Anderson said. “This has been the busiest of all the years that I have done so far. This year is significantly more people walking in, picking up bouquets and not just having them delivered.”

Sandra Ferguson, the owner of Allen’s Flower Inc. for 18 years, attributes the increase in sales to timing.

“Anytime it falls during the week is a lot better, due to more orders and deliveries to work offices and schools,” she said.

There are more in-store visits and phone orders the day after Valentine’s Day than most other days of the year.

“The day after sometimes can be very, very busy," Anderson said." Now we’re getting out all the orders to people that couldn’t get them delivered on Valentine’s Day. Most of our cards sold are the ‘oops I forgot’ or ‘sorry I couldn’t get it there’ or ‘better late than never’ kind, so they’re still trying to send something, probably to get out of the dog house.”

To cope with the busy week, stores hire extra delivery workers and staff members to work the long hours before and after the big day.

Anderson looks at what he orders each year and gauges what he thinks people may want to buy again, but it’s still a very hectic day with the competition all vying for the same customer.

“A lot of people wait until the last minute and start phone shopping, seeing who can get it out, who’s still taking deliveries, and push things up until the last minute of it,” Anderson said.

While he hopes to order just the right amount of flower’s each year, there are still a variety of uses for flowers that don’t get sold before the holiday.

The day after Valentine’s Day serves as a catch up day for many orders, as stores have to deal with “bring backs” for deliveries that went out when the customer wasn’t home. The store also sends out replacement arrangements if bouquets don’t hold.

Still, there are some flowers left over.

“If you look at the margins of things, hopefully you’ve sold enough of product that takes care of the little bit that you have to dump,” Anderson said.

The work starts to slowly calm a week after Valentine’s Day and stores prepare for Mother’s Day.

“It’s a different holiday because you’re doing such a large volume of cut flowers on Valentine’s Day, you may not do that same number for Mother’s Day, but more of a variety and longer selling period instead,” Anderson said. “People tend to buy more fresh flowers for Valentine’s Day along with more add-on’s like candy, teddy bears, balloons and candles.”

This year, tropical flowers and high-end lilies were the most popular among products costing more than $150, while vase arrangements with roses, Oriental lily’s, hyacinths and tulips were the most popular low end options, Anderson said.

Both Anderson and Ferguson agree nothing beats a red rose.

“We always have to be very prepared with plenty of roses,” Ferguson said. “Red roses mean love and that’s usually our top selling bouquet.”

Anderson said, “The men like to give more at Valentine’s Day and a red rose is probably the most popular item that they like to give.”

More News

Grid
List
(CNN) -- President Donald Trump's former attorney and "fixer" Michael Cohen said his former boss knew that having Cohen arranging... More >>
11 minutes ago Friday, December 14 2018 Dec 14, 2018 Friday, December 14, 2018 9:44:08 AM CST December 14, 2018 in News
COLUMBIA - MU Professor Francis Huang wants schools to rethink suspensions and embrace a positive learning environment. Haung conducted... More >>
11 hours ago Thursday, December 13 2018 Dec 13, 2018 Thursday, December 13, 2018 10:10:00 PM CST December 13, 2018 in News
COLUMBIA- 20 bikes and helmets were donated to Columbia kids in time for the holiday season. Big Brothers Big... More >>
14 hours ago Thursday, December 13 2018 Dec 13, 2018 Thursday, December 13, 2018 7:15:00 PM CST December 13, 2018 in News
COLUMBIA - The former chief financial officer for Columbia Public Schools was sentenced Thursday to five years probation. Anna... More >>
15 hours ago Thursday, December 13 2018 Dec 13, 2018 Thursday, December 13, 2018 6:25:00 PM CST December 13, 2018 in News
JEFFERSON CITY - A Jefferson City teen has been charged in connection with a November fatal shooting. Bruce Thomas... More >>
15 hours ago Thursday, December 13 2018 Dec 13, 2018 Thursday, December 13, 2018 6:07:00 PM CST December 13, 2018 in News
COLUMBIA - Some people who live near the intersection of Vandiver Drive and Parker Street just north of Interstate 70... More >>
17 hours ago Thursday, December 13 2018 Dec 13, 2018 Thursday, December 13, 2018 4:33:00 PM CST December 13, 2018 in News
COLUMBIA - Columbia police are investigating multiple reports of bomb threats made via email to businesses in the Columbia area,... More >>
18 hours ago Thursday, December 13 2018 Dec 13, 2018 Thursday, December 13, 2018 3:52:00 PM CST December 13, 2018 in News
COLUMBIA - Missouri Department of Transportation director Patrick McKenna met with the Columbia Chamber of Commerce Thursday to discuss the... More >>
18 hours ago Thursday, December 13 2018 Dec 13, 2018 Thursday, December 13, 2018 3:21:00 PM CST December 13, 2018 in Continuous News
WASHINGTON D.C. - Democrat Claire McCaskill had stern words for her soon-to-be former colleagues in the Senate in a farewell... More >>
18 hours ago Thursday, December 13 2018 Dec 13, 2018 Thursday, December 13, 2018 3:20:50 PM CST December 13, 2018 in News
(CNN) - Gun deaths in America have reached a record high. Nearly 40,000 people in the United States died... More >>
18 hours ago Thursday, December 13 2018 Dec 13, 2018 Thursday, December 13, 2018 3:09:10 PM CST December 13, 2018 in News
COLUMBIA - Missouri Department of Transportation director Patrick McKenna met with the Columbia Chamber of Commerce Thursday to discuss the... More >>
18 hours ago Thursday, December 13 2018 Dec 13, 2018 Thursday, December 13, 2018 3:09:00 PM CST December 13, 2018 in News
FULTON - A warehouse complex that has been standing in Fulton, with some parts dating back to the 19th century,... More >>
19 hours ago Thursday, December 13 2018 Dec 13, 2018 Thursday, December 13, 2018 2:45:00 PM CST December 13, 2018 in News
JEFFERSON CITY - Community members have differing emotions after two fatal shootings in Jefferson City in less than a week.... More >>
19 hours ago Thursday, December 13 2018 Dec 13, 2018 Thursday, December 13, 2018 2:25:00 PM CST December 13, 2018 in Top Stories
JEFFERSON CITY - A Columbia man was sentenced for his role in a chid sex trafficking ring, the U.S. District... More >>
19 hours ago Thursday, December 13 2018 Dec 13, 2018 Thursday, December 13, 2018 2:20:00 PM CST December 13, 2018 in News
HUNTSVILLE - A woman pleaded guilty Wednesday to helping her husband commit child sex crimes in 2015 and 2016, nearly... More >>
21 hours ago Thursday, December 13 2018 Dec 13, 2018 Thursday, December 13, 2018 12:44:34 PM CST December 13, 2018 in News
WASHINGTON (AP) — After months of debate and negotiation, Congress voted final approval Wednesday to a massive farm bill that... More >>
23 hours ago Thursday, December 13 2018 Dec 13, 2018 Thursday, December 13, 2018 9:57:00 AM CST December 13, 2018 in News
MEXICO - The Mexico Public Safety Department arrested a man in connection to a car theft and a home burglary... More >>
1 day ago Thursday, December 13 2018 Dec 13, 2018 Thursday, December 13, 2018 8:33:00 AM CST December 13, 2018 in News
COLUMBIA - MoDOT Director Patrick McKenna will talk to the Columbia Chamber of Commerce Thursday about future plans for Missouri... More >>
1 day ago Thursday, December 13 2018 Dec 13, 2018 Thursday, December 13, 2018 7:36:00 AM CST December 13, 2018 in News
Columbia, MO
Broken Clouds 39°
10am 39°
11am 40°
12pm 41°
1pm 41°