Local Sports Radio Company Preps For Nationwide March Madness

8 years 4 months 3 weeks ago Friday, March 16 2012 Mar 16, 2012 Friday, March 16, 2012 1:30:00 PM CDT March 16, 2012 in News
By: Christian Bryant

JEFFERSON CITY - As NCAA March Madness ensues, one local radio company is responsible for producing sports broadcasts for colleges across the nation. Learfield Sports, a unit of Learfield Communications, Inc., is working with college radio networks this month to deliver NCAA games, commercials and promos.

"It can be insane," said broadcast manager Tom Boman. "Our job is to make sure our listeners have no idea what's going on behind the scenes."

The Jefferson City studio is full of sports items including football helmets at the board operators' booths. Each helmet represents a school affiliated with Learfield Sports. Learfield Sports mixes and produces audio for 22 schools in its local studio and 47 schools altogether.

NCAA basketball aside, the radio group also covers college football, men's and women's basketball, hockey and baseball.

Learfield produces NCCA tournament basketball games for:

  • Alabama
  • Indiana
  • Iowa State
  • Kansas State
  • Missouri
  • Montana
  • New Mexico
  • North Carolina
  • Purdue
  • Wisconsin

 

More News

Grid
List
As COVID-19 continues to spread, KOMU 8 will continue to update you about impacts in the community. You can... More >>
42 minutes ago Tuesday, August 11 2020 Aug 11, 2020 Tuesday, August 11, 2020 2:09:27 PM CDT August 11, 2020 in News
COLUMBIA - As college students return to campus, Columbia Mayor Brian Treece and other local leaders will provide details on... More >>
59 minutes ago Tuesday, August 11 2020 Aug 11, 2020 Tuesday, August 11, 2020 1:53:00 PM CDT August 11, 2020 in News
JEFFERSON CITY - The Missouri Supreme Court upheld a lower court's ruling awarding damages to a woman injured when her... More >>
1 hour ago Tuesday, August 11 2020 Aug 11, 2020 Tuesday, August 11, 2020 1:37:53 PM CDT August 11, 2020 in News
The COVID-19 pandemic has made access to mental health resources difficult, and for children with impulse control disorders, the changes... More >>
5 hours ago Tuesday, August 11 2020 Aug 11, 2020 Tuesday, August 11, 2020 9:50:00 AM CDT August 11, 2020 in A Brighter Tomorrow
COLUMBIA — A home invasion in north Columbia sent one woman to the hospital early Tuesday morning. CPD Detective... More >>
8 hours ago Tuesday, August 11 2020 Aug 11, 2020 Tuesday, August 11, 2020 6:21:00 AM CDT August 11, 2020 in News
COLUMBIA — Columbia's Board of Education voted Monday night to delay the start of the 2020-2021 school year. ... More >>
17 hours ago Monday, August 10 2020 Aug 10, 2020 Monday, August 10, 2020 9:36:00 PM CDT August 10, 2020 in News
President Donald Trump was abruptly escorted out of a White House press conference on Monday after shots were fired outside... More >>
20 hours ago Monday, August 10 2020 Aug 10, 2020 Monday, August 10, 2020 6:06:00 PM CDT August 10, 2020 in News
MISSOURI — As COVID-19 continues to spread throughout Missouri, state and local officials confirm new case counts daily. This... More >>
21 hours ago Monday, August 10 2020 Aug 10, 2020 Monday, August 10, 2020 5:30:00 PM CDT August 10, 2020 in News
Columbia - Watch live as the Board of Education considers three different proposals from the school district for the start... More >>
21 hours ago Monday, August 10 2020 Aug 10, 2020 Monday, August 10, 2020 5:24:00 PM CDT August 10, 2020 in News
COLUMBIA - The National Weather Service issued a flash flooding warning for Boone County as heavy rains continue until 9:45... More >>
21 hours ago Monday, August 10 2020 Aug 10, 2020 Monday, August 10, 2020 5:11:00 PM CDT August 10, 2020 in News
COLUMBIA - One person is suffering life-threatening injuries after a crash on I-70 on Monday. The crash occurred around... More >>
22 hours ago Monday, August 10 2020 Aug 10, 2020 Monday, August 10, 2020 4:45:00 PM CDT August 10, 2020 in News
JEFFERSON CITY — Gov. Mike Parson expanded his special session to include a new provision regarding the backlog of murder... More >>
22 hours ago Monday, August 10 2020 Aug 10, 2020 Monday, August 10, 2020 4:32:00 PM CDT August 10, 2020 in News
COLUMBIA —It's not a surprise that back to school preparations might look different this year. For some teachers, this... More >>
22 hours ago Monday, August 10 2020 Aug 10, 2020 Monday, August 10, 2020 4:28:00 PM CDT August 10, 2020 in News
COLUMBIA – Commissioners of the power 5 conferences, (The ACC, Big 12, Pac-12 and SEC) met Sunday to discuss potential... More >>
23 hours ago Monday, August 10 2020 Aug 10, 2020 Monday, August 10, 2020 3:17:00 PM CDT August 10, 2020 in News
COLUMBIA - Police arrested two people in suspected connection with a Sunday night burglary. Columbia police responded to a... More >>
23 hours ago Monday, August 10 2020 Aug 10, 2020 Monday, August 10, 2020 3:07:17 PM CDT August 10, 2020 in News
COLUMBIA - Boone County's public health staff have a plan for contact tracing in the upcoming school year According... More >>
1 day ago Monday, August 10 2020 Aug 10, 2020 Monday, August 10, 2020 2:43:00 PM CDT August 10, 2020 in News
JEFFERSON CITY — Missouri's Department of Health and Senior Services issued licenses to four new medical marijuana facilities. The... More >>
1 day ago Monday, August 10 2020 Aug 10, 2020 Monday, August 10, 2020 2:41:31 PM CDT August 10, 2020 in News
Ferguson, MO (KMOV) -- Sunday marks six years since 18-year-old Micheal Brown was killed in Ferguson. His death not only... More >>
1 day ago Monday, August 10 2020 Aug 10, 2020 Monday, August 10, 2020 2:28:00 PM CDT August 10, 2020 in News
Columbia, MO
Broken Clouds 86°
3pm 86°
4pm 85°
5pm 84°
6pm 82°