Local Sports Radio Company Preps For Nationwide March Madness

8 years 4 months 3 weeks ago Friday, March 16 2012 Mar 16, 2012 Friday, March 16, 2012 1:30:00 PM CDT March 16, 2012 in News
By: Christian Bryant

JEFFERSON CITY - As NCAA March Madness ensues, one local radio company is responsible for producing sports broadcasts for colleges across the nation. Learfield Sports, a unit of Learfield Communications, Inc., is working with college radio networks this month to deliver NCAA games, commercials and promos.

"It can be insane," said broadcast manager Tom Boman. "Our job is to make sure our listeners have no idea what's going on behind the scenes."

The Jefferson City studio is full of sports items including football helmets at the board operators' booths. Each helmet represents a school affiliated with Learfield Sports. Learfield Sports mixes and produces audio for 22 schools in its local studio and 47 schools altogether.

NCAA basketball aside, the radio group also covers college football, men's and women's basketball, hockey and baseball.

Learfield produces NCCA tournament basketball games for:

  • Alabama
  • Indiana
  • Iowa State
  • Kansas State
  • Missouri
  • Montana
  • New Mexico
  • North Carolina
  • Purdue
  • Wisconsin

 

More News

Grid
List
COLUMBIA — The City of Columbia will host a virtual information meeting Thursday at 7:30 p.m. to discuss new loan... More >>
22 hours ago Thursday, August 06 2020 Aug 6, 2020 Thursday, August 06, 2020 6:03:00 PM CDT August 06, 2020 in News
MISSOURI — As COVID-19 continues to spread throughout Missouri, state and local officials confirm new case counts daily. This... More >>
23 hours ago Thursday, August 06 2020 Aug 6, 2020 Thursday, August 06, 2020 5:30:00 PM CDT August 06, 2020 in News
COLUMBIA — Columbia/Boone County Public Health and Human Services director Stephanie Browning issued a new health order on Thursday. ... More >>
23 hours ago Thursday, August 06 2020 Aug 6, 2020 Thursday, August 06, 2020 4:47:00 PM CDT August 06, 2020 in News
COLUMBIA — State and federal governments announced steps aimed at reining in violent crime in St. Louis Thursday, prompting... More >>
23 hours ago Thursday, August 06 2020 Aug 6, 2020 Thursday, August 06, 2020 4:42:09 PM CDT August 06, 2020 in News
COLUMBIA - Missourians voted on Tuesday to pass Amendment 2, expanding Medicaid eligibility throughout the state. Joshua Dunne, chair... More >>
1 day ago Thursday, August 06 2020 Aug 6, 2020 Thursday, August 06, 2020 3:52:00 PM CDT August 06, 2020 in News
COLUMBIA - When COVID-19 began to shutdown mid-Missouri in March, many wondered how long the pandemic would last. Some... More >>
1 day ago Thursday, August 06 2020 Aug 6, 2020 Thursday, August 06, 2020 2:32:00 PM CDT August 06, 2020 in News
COLUMBIA — Missourians who qualify under the newly expanded Medicaid qualifications will have to wait almost a year to... More >>
1 day ago Thursday, August 06 2020 Aug 6, 2020 Thursday, August 06, 2020 2:28:00 PM CDT August 06, 2020 in News
As COVID-19 continues to spread, KOMU 8 will continue to update you about impacts in the community. You can... More >>
1 day ago Thursday, August 06 2020 Aug 6, 2020 Thursday, August 06, 2020 2:13:00 PM CDT August 06, 2020 in News
WASHINGTON — Sen. Josh Hawley's bill to ban TikTok on government devices passed the U.S. Senate unanimously on Thursday, according... More >>
1 day ago Thursday, August 06 2020 Aug 6, 2020 Thursday, August 06, 2020 12:51:00 PM CDT August 06, 2020 in News
JEFFERSON CITY —Four people have tested positive for COVID-19 following open testing at the Missouri Capitol. The state health... More >>
1 day ago Thursday, August 06 2020 Aug 6, 2020 Thursday, August 06, 2020 12:23:50 PM CDT August 06, 2020 in News
(CNN) -- Former First Lady Michelle Obama says she's suffering from a "low-grade depression." The reasons? The pandemic, race relations... More >>
1 day ago Thursday, August 06 2020 Aug 6, 2020 Thursday, August 06, 2020 10:53:00 AM CDT August 06, 2020 in A Brighter Tomorrow
At the beginning of the Coronavirus pandemic, NBC news reported people with eating disorders were suffering due to social isolation.... More >>
1 day ago Thursday, August 06 2020 Aug 6, 2020 Thursday, August 06, 2020 10:41:00 AM CDT August 06, 2020 in A Brighter Tomorrow
LAKE OF THE OZARKS - An Illinois man was killed on the Lake of the Ozarks Sunday after a boating... More >>
1 day ago Thursday, August 06 2020 Aug 6, 2020 Thursday, August 06, 2020 9:07:00 AM CDT August 06, 2020 in News
HARTSBURG - The 2020 Hartsburg Pumpkin Festival will be canceled due to the COVID-19 pandemic. The festival was set to... More >>
1 day ago Thursday, August 06 2020 Aug 6, 2020 Thursday, August 06, 2020 8:56:00 AM CDT August 06, 2020 in News
BOONVILLE - A Boonville man pleaded guilty to child molestation Wednesday and was given 5 years probation. A grand... More >>
1 day ago Thursday, August 06 2020 Aug 6, 2020 Thursday, August 06, 2020 8:32:38 AM CDT August 06, 2020 in News
COLUMBIA – Thursday, small businesses can attend a meeting to learn how to apply for loans from the city. ... More >>
1 day ago Thursday, August 06 2020 Aug 6, 2020 Thursday, August 06, 2020 4:30:00 AM CDT August 06, 2020 in News
COLUMBIA - Following Tuesday's school board meeting, Columbia Public Schools' Superintendent Peter Stiepleman talked with KOMU 8's Emily Spain about... More >>
1 day ago Wednesday, August 05 2020 Aug 5, 2020 Wednesday, August 05, 2020 8:25:00 PM CDT August 05, 2020 in News
COLUMBIA — It's been almost one month since Columbia residents were told their recycling would no longer be picked up... More >>
1 day ago Wednesday, August 05 2020 Aug 5, 2020 Wednesday, August 05, 2020 6:36:00 PM CDT August 05, 2020 in News
Columbia, MO
Broken Clouds 85°
5pm 86°
6pm 84°
7pm 83°
8pm 81°