Mid-Missouri organizations celebrate International Giving Tuesday
COLUMBIA - International Giving Tuesday is taking over mid-Missouri for the eighth year in a row.
Giving Tuesday, the Tuesday following Thanksgiving, is an annual initiative to encourage people to donate to local nonprofit organizations.
For many mid-Missouri organizations, however, Giving Tuesday is a small part of a larger effort to give back.
"We want to promote good deeds and good gifts at the same time," CoMo Gives founder John Baker said.
CoMo Gives is a month-long online campaign that helps raise money for organizations in Columbia and mid-Missouri in December.
"We took in $805,000 last year," Baker said.
That money supports 20 organizations in total. This year, organizations for Jefferson City and Boonville are also participating for the first time.
"We started with 30 organizations just six years ago," Baker said. "We have 138 this year."
He said Giving Tuesday is always a big day for fundraising and he hopes to see an increase this year.
"It might be somewhere around $70,000 for tomorrow, all in one day," Baker said.
CoMo Gives released a goal for $900,000 by the end of the month. It's not the only organization hoping to make a difference tomorrow.
Lucky's Market's Columbia store director, Jessica LaPhilliph, said the grocery chain is also celebrating Giving Tuesday.
"It's a really awesome way to be able to help the community," LaPhilliph said. "All I have to do is come to work."
Lucky's Market is donating 10% of its sales to the Food Bank for Central and Northeast Missouri on Tuesday.
"You're giving back just by coming and shopping," she said.
LaPhilliph said Lucky's chooses a new organization to sponsor every quarter.
"It really just allows us to be able to give back in a greater way and really make sure those charities or organizations in need have an easy way to make a good amount in one day," she said.