Mid-Missouri Twins Launch Virtual Store

7 years 3 months 3 days ago Friday, May 10 2013 May 10, 2013 Friday, May 10, 2013 8:27:00 AM CDT May 10, 2013 in News
By: Karline Swan

BOONE COUNTY- A new Mid-Missouri company opened for business online Friday morning. The company's launch coincided with Small Business Week in Columbia. 

 The idea for a company began when, twins, Brynne and Bailye Stansberry competed for Moberly High School in a DECA competition.

"It was Bailye who said boots, we're in the season for boots at the time and she said let's do something with boots," said Brynne.

"Twoality started out as just an idea of transparent boots with interchangeable liners," said Bailye.

They twin's patent was approved while they were going to school at Columbia College.

"We started the process right after we received our patent. When we were 19," said Brynne.

"There were a few different footwear groups that reached out to us, more on a licensing agreement situation," said Bailye.

Bailye said their business degrees helped with the creation of TwoAlity, but there were some things a textbook could not teach them.

"We kept running into different issues [with different footwear companies] that gave us bad gut feelings and we thought you know what we have really done all of these things on our own let's see if we can launch on our own," said Bailye.

One thing Brynne and Bailye felt strongly about was where the boots are made. During the twin's freshmen year of college, they met Sean Siebert sits on TwoAlity's board of directors. Siebert has become a mentor for Brynne and Bailye. Siebert has helped them work through several things along the way.

"We set out to do this project four years ago we had a commitment to try and do this in the United States," said Siebert.

Throughout the development of a prototype, the team worked with different companies from around the country. Eventually Brynne and Bailye decided on a manufacturer out of California for the boots and a manufacturer out of Glasgow, Mo. for the liners. The twins say the next step in building their brand was a storefront. They are not going with a traditional brick and mortar store.

"Right now we are just going to be e-commerce, but I think it's more about the experience. [The customers] come to have fun and shop," said Bailye.

Regardless of how the seller and buyers meet, Brynne said her dream is for TwoAlity to grow and become well known.

 

More News

Grid
List
COLUMBIA - Although standardized testing will not be a requirement for admission to the UM System this year, some local... More >>
37 minutes ago Wednesday, August 12 2020 Aug 12, 2020 Wednesday, August 12, 2020 7:02:00 PM CDT August 12, 2020 in News
COLUMBIA — After a Board of Education meeting earlier this week, Columbia Public Schools will still give families the choice... More >>
53 minutes ago Wednesday, August 12 2020 Aug 12, 2020 Wednesday, August 12, 2020 6:45:14 PM CDT August 12, 2020 in News
MISSOURI — As COVID-19 continues to spread throughout Missouri, state and local officials confirm new case counts daily. This... More >>
2 hours ago Wednesday, August 12 2020 Aug 12, 2020 Wednesday, August 12, 2020 5:30:00 PM CDT August 12, 2020 in News
COLUMBIA — Police have arrested 39-year old Justin Spence, of Columbia, in connection with a burglary that occurred early Tuesday... More >>
5 hours ago Wednesday, August 12 2020 Aug 12, 2020 Wednesday, August 12, 2020 2:08:00 PM CDT August 12, 2020 in News
COLUMBIA — The Boone County Commission approved $1.8 million in federal coronavirus relief money (CARES Act) for the health department... More >>
5 hours ago Wednesday, August 12 2020 Aug 12, 2020 Wednesday, August 12, 2020 1:54:00 PM CDT August 12, 2020 in News
As COVID-19 continues to spread, KOMU 8 will continue to update you about impacts in the community. You... More >>
8 hours ago Wednesday, August 12 2020 Aug 12, 2020 Wednesday, August 12, 2020 11:08:00 AM CDT August 12, 2020 in News
COLUMBIA - Water supply district number 1 is under a precautionary boil advisory because of low water pressure. There... More >>
8 hours ago Wednesday, August 12 2020 Aug 12, 2020 Wednesday, August 12, 2020 11:04:04 AM CDT August 12, 2020 in News
Editor's note: This op-ed is a collaboration between the mental health doctors in the United States from the National Network... More >>
9 hours ago Wednesday, August 12 2020 Aug 12, 2020 Wednesday, August 12, 2020 9:39:57 AM CDT August 12, 2020 in A Brighter Tomorrow
COLUMBIA - After school programs have to make adjustments because of the Columbia school board’s vote to delay the start... More >>
16 hours ago Wednesday, August 12 2020 Aug 12, 2020 Wednesday, August 12, 2020 3:31:00 AM CDT August 12, 2020 in News
JEFFERSON CITY - A Monday crash in Jefferson City damaged three parked vehicles and injured the driver. Curtis Murrell... More >>
23 hours ago Tuesday, August 11 2020 Aug 11, 2020 Tuesday, August 11, 2020 8:18:00 PM CDT August 11, 2020 in News
COLUMBIA - KOMU 8 confirmed on the scene of the incident a man was shot on Tuesday at the Columbia... More >>
1 day ago Tuesday, August 11 2020 Aug 11, 2020 Tuesday, August 11, 2020 7:22:00 PM CDT August 11, 2020 in News
COLUMBIA - Columbia mayor Brian Treece called on college students to make smart choices when returning to campus. "I... More >>
1 day ago Tuesday, August 11 2020 Aug 11, 2020 Tuesday, August 11, 2020 4:58:00 PM CDT August 11, 2020 in News
COLUMBIA - Mizzou superfan Brian Garner has accumulated hundreds of coaches and players' signatures on his prosthetic leg. He hasn't... More >>
1 day ago Tuesday, August 11 2020 Aug 11, 2020 Tuesday, August 11, 2020 4:45:00 PM CDT August 11, 2020 in News
WASHINGTON, D.C.: The news conference is scheduled to start at 4:30 p.m., according to Trump. More >>
1 day ago Tuesday, August 11 2020 Aug 11, 2020 Tuesday, August 11, 2020 4:26:00 PM CDT August 11, 2020 in News
JEFFERSON CITY - Public school administrators discussed, Tuesday afternoon, the district's reopening plans, as student prepare for the start of... More >>
1 day ago Tuesday, August 11 2020 Aug 11, 2020 Tuesday, August 11, 2020 4:16:00 PM CDT August 11, 2020 in News
COLUMBIA — In a new briefing Tuesday afternoon, Columbia police asked the public for information on two separate early-morning incidents.... More >>
1 day ago Tuesday, August 11 2020 Aug 11, 2020 Tuesday, August 11, 2020 3:53:00 PM CDT August 11, 2020 in News
COLUMBIA - The parking lot at Tolton Catholic High School will fill up two weeks before Columbia Public Schools. ... More >>
1 day ago Tuesday, August 11 2020 Aug 11, 2020 Tuesday, August 11, 2020 3:49:00 PM CDT August 11, 2020 in News
(CNN) -- [Breaking news update, published at 4:40 p.m. ET] The Pac-12 Conference CEO Group unanimously voted Tuesday to... More >>
1 day ago Tuesday, August 11 2020 Aug 11, 2020 Tuesday, August 11, 2020 3:34:00 PM CDT August 11, 2020 in News
Columbia, MO
Broken Clouds 85°
8pm 82°
9pm 80°
10pm 79°
11pm 77°