A billboard promoting equality placed in response to the Confederate flag

Cars sped past a billboard Tuesday going north toward Eldon, Missouri. The billboard promoting equality was placed in response to the Confederate flag on the side of U.S. 54.

Amanda Burrows makes frequent trips from her hometown of Tuscumbia to the Lake of the Ozarks.

While driving down U.S. 54 last spring, she spotted an enormous Confederate flag planted on a grassy knoll south of Eldon. She said it didn’t sit well with her.

“While I respect everyone’s right to free speech, I didn’t think it was a good look for the lake,” Burrows said.

A few months later, she leased the billboard next to the flag with a message of tolerance on the front: “EQUALITY BIGGER THAN HATE.”

When the billboard near the base of the flag pole became available in May, Burrows organized a GoFundMe campaign to produce and lease the sign.

READ MORE ON THIS STORY FROM THE COLUMBIA MISSOURIAN.