Missouri Business Flash: Former MU athletes expand waffle company

1 year 3 weeks 6 days ago Thursday, November 16 2017 Nov 16, 2017 Thursday, November 16, 2017 3:05:00 PM CST November 16, 2017 in News
By: Shelly Hagan, KOMU 8 Reporter
loading

COLUMBIA - Two former MU athletes are reinventing a breakfast favorite: waffles. Start Right Foods is a food brand focusing on high protein waffles to fuel your day. Now, the company is expanding with the launch of a new product, their protein packed breakfast sandwich.

Kyle Rood '12 and Clint Matthews '04 launched the company in 2015 after coming across the waffle recipe formulated by MU researchers.

"As athletes we've been looking for higher protein stuff that isn't just protein shakes and protein bars and I bet a lot of other people would be to," Rood said. "So, we learned how to cook the waffles from them and slowly formed a company and started selling.

Now, after two years of making waffles, Rood says the company will be launching their breakfast sandwiches in stores January.

"We’ve been making waffles for a long time and one thing that is also convenient and high in protein in the morning is breakfast sandwiches," Rood said. "We always thought that it would be great to make because every breakfast sandwich out there is not very healthy."

A lot of the breakfast sandwiches out on the market are high in fat and sodium, according to Rood.

"They're not appetizing for someone trying to eat healthy," he said. "We thought we could do better."

Start Right Foods products currently include frozen waffles, waffle and pancake mix, and sprayable maple syrup. Rood said the products are in about 150 stores across Missouri, Illinois, and Kansas.

The company has plans to get their products into Lunds & Byerlys, a Minnesota grocery chain, in January.

"We started in two grocery stores selling a couple boxes a week....and now we're in about 150 stores." Rood said. "We are selling in palette quantities rather than box quantities."

The company's waffles and sandwich products are made with whey protein designed to keep the customer full until lunch.

"We want everyone to start their mornings right," he said.

In other business news, Facebook founder Mark Zuckerberg visited Boone County last week. Zuckerberg spent a day with Centralia farmers Dustin and Austin Stanton, the young founders of Stanton Brothers Eggs.

Zuckerberg's trip to the farm was one of his last stops on his nationwide trip. His tour focused on speaking with small business owners. 

Also, Missouri farming groups filed a lawsuit against the state of California. The lawsuit asks California to stop requiring cancer warnings on its products that contain the weed killer glyphosate, according to Missourinet.

In 2015, glyphosate was labeled as "probably carcinogenic" by the World Health Organization.

St. Louis based Monsanto, along with the Missouri Farm Bureau and the Associated Industries of Missouri, reject the claim that glyphosate causes cancer. They believe California's rule is based on "highly controversial findings," by the WHO. 

More News

Grid
List
COLUMBIA - The South End Zone Project at Faurot Field is just over halfway through its construction timeline and people... More >>
3 hours ago Friday, December 14 2018 Dec 14, 2018 Friday, December 14, 2018 3:46:00 PM CST December 14, 2018 in News
FULTON - Connie Cashion is the 2018 winner for the city's Jane Bierdeman-Fike Humanitarian Award. The award goes to... More >>
3 hours ago Friday, December 14 2018 Dec 14, 2018 Friday, December 14, 2018 3:16:00 PM CST December 14, 2018 in News
FULTON - A Fulton nonprofit surpassed their volunteer goal and is able to give over 400 children a Christmas miracle.... More >>
4 hours ago Friday, December 14 2018 Dec 14, 2018 Friday, December 14, 2018 2:52:00 PM CST December 14, 2018 in News
JEFFERSON CITY - State Auditor Nicole Galloway will join the investigation into Josh Hawley's use of funds during his Senate... More >>
4 hours ago Friday, December 14 2018 Dec 14, 2018 Friday, December 14, 2018 2:44:00 PM CST December 14, 2018 in News
COLUMBIA - Students walking around MU's famous Quad may have seen an unexpected visitor Thursday. MU student Massimo Montalbano... More >>
5 hours ago Friday, December 14 2018 Dec 14, 2018 Friday, December 14, 2018 1:50:00 PM CST December 14, 2018 in News
COLUMBIA - The scooter company Lime announced it has taken its scooters out of Columbia for the immediate future. ... More >>
5 hours ago Friday, December 14 2018 Dec 14, 2018 Friday, December 14, 2018 1:49:00 PM CST December 14, 2018 in News
(CNN) -- Nearly 40,000 people in the United States died by guns last year, marking the highest number of gun... More >>
5 hours ago Friday, December 14 2018 Dec 14, 2018 Friday, December 14, 2018 1:22:59 PM CST December 14, 2018 in News
COLUMBIA - The number of homeless people living in Boone County has increased in the past 10 years, according to... More >>
6 hours ago Friday, December 14 2018 Dec 14, 2018 Friday, December 14, 2018 12:52:00 PM CST December 14, 2018 in News
(CNN) -- Johnson & Johnson's ( JNJ ) stock fell as much as 11% on Friday — on track for... More >>
7 hours ago Friday, December 14 2018 Dec 14, 2018 Friday, December 14, 2018 11:46:00 AM CST December 14, 2018 in News
NEWTOWN, Conn. (AP) — A bomb threat forced the evacuation of the Sandy Hook Elementary School on Friday, a day... More >>
7 hours ago Friday, December 14 2018 Dec 14, 2018 Friday, December 14, 2018 11:39:38 AM CST December 14, 2018 in News
(CNN) -- Facebook announced on Friday that the social network had exposed the private photos of millions of users without... More >>
8 hours ago Friday, December 14 2018 Dec 14, 2018 Friday, December 14, 2018 10:15:10 AM CST December 14, 2018 in News
(CNN) -- President Donald Trump's former attorney and "fixer" Michael Cohen said his former boss knew that having Cohen arranging... More >>
9 hours ago Friday, December 14 2018 Dec 14, 2018 Friday, December 14, 2018 9:44:00 AM CST December 14, 2018 in News
COLUMBIA - MU Professor Francis Huang wants schools to rethink suspensions and embrace a positive learning environment. Haung conducted... More >>
20 hours ago Thursday, December 13 2018 Dec 13, 2018 Thursday, December 13, 2018 10:10:00 PM CST December 13, 2018 in News
COLUMBIA- 20 bikes and helmets were donated to Columbia kids in time for the holiday season. Big Brothers Big... More >>
23 hours ago Thursday, December 13 2018 Dec 13, 2018 Thursday, December 13, 2018 7:15:00 PM CST December 13, 2018 in News
COLUMBIA - The former chief financial officer for Columbia Public Schools was sentenced Thursday to five years probation. Anna... More >>
1 day ago Thursday, December 13 2018 Dec 13, 2018 Thursday, December 13, 2018 6:25:00 PM CST December 13, 2018 in News
JEFFERSON CITY - A Jefferson City teen has been charged in connection with a November fatal shooting. Bruce Thomas... More >>
1 day ago Thursday, December 13 2018 Dec 13, 2018 Thursday, December 13, 2018 6:07:00 PM CST December 13, 2018 in News
COLUMBIA - Some people who live near the intersection of Vandiver Drive and Parker Street just north of Interstate 70... More >>
1 day ago Thursday, December 13 2018 Dec 13, 2018 Thursday, December 13, 2018 4:33:00 PM CST December 13, 2018 in News
COLUMBIA - Columbia police are investigating multiple reports of bomb threats made via email to businesses in the Columbia area,... More >>
1 day ago Thursday, December 13 2018 Dec 13, 2018 Thursday, December 13, 2018 3:52:00 PM CST December 13, 2018 in News
Columbia, MO
Broken Clouds 37°
7pm 39°
8pm 39°
9pm 38°
10pm 38°