MoDOT team hopes interstate signs provide messages for thought

3 years 8 months 2 weeks ago Sunday, November 20 2016 Nov 20, 2016 Sunday, November 20, 2016 6:05:00 PM CST November 20, 2016 in News
By: Kiara Ealy, KOMU 8 Reporter
loading

COLUMBIA — They can be witty or straight to the point. The Missouri Department of Transportation (MoDOT) has more than 250 dynamic message signs along Missouri highways and interstates that warn of accidents
and can also catch your attention.

But who's in charge of coming up with the messages on the signs and what goes into the process?

Linda Wilson Horn, communications coordinator with MoDOT, works on the team that writes and schedules sign content.

"The main purpose for the signs is when there is a crash or if we have a work zone, the message boards would relay that information to the public," Wilson Horn said. "But we made the decision a number of years ago that instead of leaving them blank when we didn't have a crash or a work zone, that we would use them for public safety messages."

Wilson Horn and her team decided about two and a half years ago that they were going to step up the sign content to be more humorous and creative. The messages are changed every month. She says she and her team strive to make the signs seasonal or pertinent to events at the time, like holidays and tailgating.

How Horn and other MoDOT employees find inspiration for sign messages may surprise you.

"I look at bumper stickers," Wilson Horn said. "I look at things trending on social media. I look kinda, again, just time of year, what's going on."

However, Wilson Horn has no data to show how effective the signs are. In fact, fatality accidents on Missouri interstates and highways are up six percent compared to this time last year.

Ruth Walker, a partner at Bluestem Missouri Crafts, hopes to see some data on the effectiveness on the signs soon.

"I do think there should be studies done because it seems that our highway funds are pretty low anyway and if these signs aren't helping, then they don't need to be putting them up," Walker said.

Whether you love or hate the MoDOT signs, Wilson Horn believes there's a national problem responsible for more than 35,000 deaths across American highways and interstates. She hopes to see Missouri's percentage in that total decrease.

"Our messages, even when they're humorous, they're still focused on wearing your seatbelt, not texting and driving, not drinking and driving, and just slowing down and being more alert when you're instead of sort of driving on autopilot," Wilson Horn said.

More News

Grid
List
COLUMBIA - The Columbia Police Department is asking for help in locating a Columbia man who was last seen on... More >>
13 minutes ago Friday, August 07 2020 Aug 7, 2020 Friday, August 07, 2020 9:16:00 PM CDT August 07, 2020 in News
COLUMBIA —Despite ongoing uncertainties stemming from the COVID-19 pandemic, several business owners have opened up shop in the North Village... More >>
2 hours ago Friday, August 07 2020 Aug 7, 2020 Friday, August 07, 2020 6:57:00 PM CDT August 07, 2020 in News
ST. LOUIS (AP) — A judge has ordered a halt to evictions in St. Louis through the end of August,... More >>
3 hours ago Friday, August 07 2020 Aug 7, 2020 Friday, August 07, 2020 6:23:00 PM CDT August 07, 2020 in Continuous News
COLUMBIA —Tax Free Weekend usually sees a rush of parents buying everything they need for their kids for the upcoming... More >>
3 hours ago Friday, August 07 2020 Aug 7, 2020 Friday, August 07, 2020 5:32:00 PM CDT August 07, 2020 in News
MISSOURI — As COVID-19 continues to spread throughout Missouri, state and local officials confirm new case counts daily. This... More >>
3 hours ago Friday, August 07 2020 Aug 7, 2020 Friday, August 07, 2020 5:30:00 PM CDT August 07, 2020 in News
LIBERTY, Mo. (AP) — State Rep. Jon Carpenter is the likely winner of a Democratic primary for a Clay County... More >>
4 hours ago Friday, August 07 2020 Aug 7, 2020 Friday, August 07, 2020 5:13:00 PM CDT August 07, 2020 in Continuous News
COLUMBIA — The SEC has announced two more games of the 2020-2021 football season. Mizzou will play Alabama in... More >>
5 hours ago Friday, August 07 2020 Aug 7, 2020 Friday, August 07, 2020 4:12:00 PM CDT August 07, 2020 in News
COLUMBIA —American Outdoor Brands partnered up with The Job Center Staffing in order to make applying for jobs accessible during... More >>
5 hours ago Friday, August 07 2020 Aug 7, 2020 Friday, August 07, 2020 4:01:00 PM CDT August 07, 2020 in News
COLUMBIA — Over the past two weeks, MU has laid off an additional 13 employees and furloughed 34 according to... More >>
5 hours ago Friday, August 07 2020 Aug 7, 2020 Friday, August 07, 2020 3:51:00 PM CDT August 07, 2020 in News
COLUMBIA —Local artist and MU alum David Spear finished his newest project on the wall outside of Harpo's: a tiger.... More >>
6 hours ago Friday, August 07 2020 Aug 7, 2020 Friday, August 07, 2020 3:26:00 PM CDT August 07, 2020 in News
COLUMBIA — MU's College of Engineering has been producing face shields for professors to wear on campus this fall since... More >>
6 hours ago Friday, August 07 2020 Aug 7, 2020 Friday, August 07, 2020 3:07:00 PM CDT August 07, 2020 in News
JEFFERSON CITY— State senators on Friday passed a bill proposed by Republican Gov. Mike Parson to address a surge... More >>
6 hours ago Friday, August 07 2020 Aug 7, 2020 Friday, August 07, 2020 3:00:27 PM CDT August 07, 2020 in News
PETTIS COUNTY — A group of eight Pettis County residents filed a petition for declaratory judgement against the Pettis County... More >>
7 hours ago Friday, August 07 2020 Aug 7, 2020 Friday, August 07, 2020 2:13:00 PM CDT August 07, 2020 in News
JEFFERSON CITY — Lawyers representing citizens across Missouri argued in Cole County Circuit Court Friday that the proposed ballot title... More >>
7 hours ago Friday, August 07 2020 Aug 7, 2020 Friday, August 07, 2020 2:13:00 PM CDT August 07, 2020 in News
ST. LOUIS — Friday's Cardinals game against the Cubs is canceled after an additional Cardinals player tested positive for COVID-19,... More >>
8 hours ago Friday, August 07 2020 Aug 7, 2020 Friday, August 07, 2020 12:55:00 PM CDT August 07, 2020 in News
MISSOURI — Back to school shopping? This weekend, sales tax won't apply. From Friday through Sunday, certain back to... More >>
10 hours ago Friday, August 07 2020 Aug 7, 2020 Friday, August 07, 2020 11:10:00 AM CDT August 07, 2020 in News
( Missourian ) - Longtime Columbia physician Elizabeth Allemann is leading an effort — joined, so far, by 49... More >>
11 hours ago Friday, August 07 2020 Aug 7, 2020 Friday, August 07, 2020 10:01:51 AM CDT August 07, 2020 in News
JEFFERSON CITY - Three organizations received $1 million each through the U.S. DHSS to "continue fighting the opioid crisis in... More >>
11 hours ago Friday, August 07 2020 Aug 7, 2020 Friday, August 07, 2020 9:50:33 AM CDT August 07, 2020 in Continuous News
Columbia, MO
Broken Clouds 77°
10pm 79°
11pm 77°
12am 76°
1am 75°