MoDOT team hopes interstate signs provide messages for thought

1 year 10 months 4 weeks ago Sunday, November 20 2016 Nov 20, 2016 Sunday, November 20, 2016 6:05:00 PM CST November 20, 2016 in News
By: Kiara Ealy, KOMU 8 Reporter
loading

COLUMBIA — They can be witty or straight to the point. The Missouri Department of Transportation (MoDOT) has more than 250 dynamic message signs along Missouri highways and interstates that warn of accidents
and can also catch your attention.

But who's in charge of coming up with the messages on the signs and what goes into the process?

Linda Wilson Horn, communications coordinator with MoDOT, works on the team that writes and schedules sign content.

"The main purpose for the signs is when there is a crash or if we have a work zone, the message boards would relay that information to the public," Wilson Horn said. "But we made the decision a number of years ago that instead of leaving them blank when we didn't have a crash or a work zone, that we would use them for public safety messages."

Wilson Horn and her team decided about two and a half years ago that they were going to step up the sign content to be more humorous and creative. The messages are changed every month. She says she and her team strive to make the signs seasonal or pertinent to events at the time, like holidays and tailgating.

How Horn and other MoDOT employees find inspiration for sign messages may surprise you.

"I look at bumper stickers," Wilson Horn said. "I look at things trending on social media. I look kinda, again, just time of year, what's going on."

However, Wilson Horn has no data to show how effective the signs are. In fact, fatality accidents on Missouri interstates and highways are up six percent compared to this time last year.

Ruth Walker, a partner at Bluestem Missouri Crafts, hopes to see some data on the effectiveness on the signs soon.

"I do think there should be studies done because it seems that our highway funds are pretty low anyway and if these signs aren't helping, then they don't need to be putting them up," Walker said.

Whether you love or hate the MoDOT signs, Wilson Horn believes there's a national problem responsible for more than 35,000 deaths across American highways and interstates. She hopes to see Missouri's percentage in that total decrease.

"Our messages, even when they're humorous, they're still focused on wearing your seatbelt, not texting and driving, not drinking and driving, and just slowing down and being more alert when you're instead of sort of driving on autopilot," Wilson Horn said.

More News

Grid
List
COLUMBIA - One person was killed in a crash late Saturday night off Blackfoot Road and Parkside Drive, police said.... More >>
3 hours ago Sunday, October 21 2018 Oct 21, 2018 Sunday, October 21, 2018 12:47:00 AM CDT October 21, 2018 in News
HERMANN - One person was killed and several people were injured in a crash involving a trolley, according to the... More >>
3 hours ago Saturday, October 20 2018 Oct 20, 2018 Saturday, October 20, 2018 11:57:00 PM CDT October 20, 2018 in News
(CNN) -- President Donald Trump announced Saturday that the US is pulling out of the landmark Intermediate-Range Nuclear Forces Treaty... More >>
10 hours ago Saturday, October 20 2018 Oct 20, 2018 Saturday, October 20, 2018 5:11:00 PM CDT October 20, 2018 in News
COLUMBIA – Nineteen members of Missouri Task Force One returned to Boone County Fire Protection District headquarters Saturday morning after... More >>
12 hours ago Saturday, October 20 2018 Oct 20, 2018 Saturday, October 20, 2018 3:16:00 PM CDT October 20, 2018 in News
SPRINGFIELD (AP) — A man has been criminally charged days after a woman's body was found near Fellows Lake at... More >>
13 hours ago Saturday, October 20 2018 Oct 20, 2018 Saturday, October 20, 2018 1:58:08 PM CDT October 20, 2018 in News
SPRINGFIELD (AP) — A Springfield woman who killed her live-in boyfriend with a crowbar in 2017 has been sentenced to... More >>
14 hours ago Saturday, October 20 2018 Oct 20, 2018 Saturday, October 20, 2018 1:48:36 PM CDT October 20, 2018 in News
ST. LOUIS (AP) — A restored St. Louis prairie of native grasses and flowers is in bloom, but the nature... More >>
19 hours ago Saturday, October 20 2018 Oct 20, 2018 Saturday, October 20, 2018 8:50:24 AM CDT October 20, 2018 in News
COLUMBIA - Sen. Claire McCaskill spoke about health care in Columbia on Friday at Laborers Local 955, as part of... More >>
1 day ago Friday, October 19 2018 Oct 19, 2018 Friday, October 19, 2018 7:35:00 PM CDT October 19, 2018 in News
COLUMBIA - After realizing the underrepresentation of Hispanic business owners in mid-Missouri, three Hispanic professionals established a group of 12... More >>
1 day ago Friday, October 19 2018 Oct 19, 2018 Friday, October 19, 2018 5:49:00 PM CDT October 19, 2018 in News
COLUMBIA - This is the last week of the regular season and it's a cold one. Our game of... More >>
1 day ago Friday, October 19 2018 Oct 19, 2018 Friday, October 19, 2018 5:20:00 PM CDT October 19, 2018 in Friday Night Fever
COLUMBIA - Two Midwest companies issued separate food recalls this week for bacterial contamination concerns. Hy-Vee said its supplier,... More >>
1 day ago Friday, October 19 2018 Oct 19, 2018 Friday, October 19, 2018 4:53:00 PM CDT October 19, 2018 in News
CAMDEN (AP) — Toxicology tests show that a boater was drunk when he slammed into a bluff at Missouri's Lake... More >>
1 day ago Friday, October 19 2018 Oct 19, 2018 Friday, October 19, 2018 3:41:35 PM CDT October 19, 2018 in News
COLUMBIA - The Legion of Black Collegians and the FourFront Marginalized Student Council held a solidarity walk Friday to show... More >>
1 day ago Friday, October 19 2018 Oct 19, 2018 Friday, October 19, 2018 3:39:00 PM CDT October 19, 2018 in News
JEFFERSON CITY - The Missouri State Medical Association (MSMA), along with multiple medical associations, reaffirmed their opposition to the three... More >>
1 day ago Friday, October 19 2018 Oct 19, 2018 Friday, October 19, 2018 2:50:00 PM CDT October 19, 2018 in News
JEFFERSON CITY - For the fourth consecutive year, Project Homeless Connect provided services Friday for people who are experiencing homelessness... More >>
1 day ago Friday, October 19 2018 Oct 19, 2018 Friday, October 19, 2018 2:39:00 PM CDT October 19, 2018 in News
DES MOINES, Iowa (AP) — The Mega Millions jackpot has soared to an estimated $1 billion, as the second-largest lottery... More >>
1 day ago Friday, October 19 2018 Oct 19, 2018 Friday, October 19, 2018 12:10:00 PM CDT October 19, 2018 in News
JEFFERSON CITY - Police want the public's help finding a man who allegedly ran from a traffic stop after hurting... More >>
1 day ago Friday, October 19 2018 Oct 19, 2018 Friday, October 19, 2018 11:42:00 AM CDT October 19, 2018 in News
COLUMBIA - Two MU residence halls and an atrium were officially dedicated on Friday honoring three former MU students. Lucile... More >>
1 day ago Friday, October 19 2018 Oct 19, 2018 Friday, October 19, 2018 10:09:00 AM CDT October 19, 2018 in News
Columbia, MO
Broken Clouds 34°
4am 34°
5am 33°
6am 32°
7am 31°