MoDOT uses social media for feedback on its safety messages

5 years 5 months 1 week ago Tuesday, April 14 2015 Apr 14, 2015 Tuesday, April 14, 2015 4:22:00 PM CDT April 14, 2015 in News
By: Jenna Middaugh, KOMU 8 Reporter
loading

JEFFERSON CITY - The Missouri Department of Transportation has 250 dynamic message signs along highways in Missouri, and drivers like Joey Damon are taking notice.

"I see them every day," Damon said. "I drive the interstate every day back and forth to work."

MoDOT uses the signs to run safety messages for drivers, a program that started last April.

MoDOT Traffic Engineer Jon Nelson said, "I think looking back at the first year, we would consider the campaign a success. We got people talking about highway safety through the different topics we looked at."

Nelson heads a group of people that comes up with different messages based on a specific theme each month. April's theme focused on work zone safety and littering.

Even though the program has been running for a year now, Nelson said it's hard to determine how effective the messages have been.

"It's really hard for us to quantify what results we might see directly from these messages," Nelson said. "Really what we're hoping for is that it just creates a better culture of highway safety."

While MoDOT said there's no way to really tell how effective the program is, MoDOT can get reaction on social media from people who see the messages.

"It really gives us a good format for getting feedback from that message and whether it's resonating with our customers or not," Nelson said.

He said MoDOT uses social media so people don't even have to be driving to see the messages.

"So while you may not drive by a sign, you might see where MoDOT or another agency or one of your friends has shared an image of one of the signs on social media," Nelson said.

While Nelson said most of the public's response has been positive, there has also been some negative feedback.

"We've had a little bit of comment about whether these signs themselves are distracting," Nelson said. "Our perspective on that is that these messages are just like any other highway sign where we would try to provide the driver with relevant traveler information."

The main point to the messages, Nelson said, is to serve as a brief reminder for drivers to be aware of their actions.

"We try to keep the messages short and concise," Nelson said. "So they're direct and to the point and don't take a lot of time and don't take your eyes off the road."

Nelson said this summer, MoDOT is hoping to give a survey to its customers to see which messages resonated the most.

More News

Grid
List
COLUMBIA - The Columbia Public Schools district tracker reported Monday that in 14 days there were only 49.2 positive cases... More >>
5 hours ago Tuesday, September 22 2020 Sep 22, 2020 Tuesday, September 22, 2020 8:34:00 PM CDT September 22, 2020 in News
COLUMBIA – College football season is back and the Missouri Tigers will take on Alabama this Saturday. In-person attendance... More >>
7 hours ago Tuesday, September 22 2020 Sep 22, 2020 Tuesday, September 22, 2020 6:48:00 PM CDT September 22, 2020 in Sports
COLUMBIA - Trash and recycling workers urged Columbia City Council during Monday night's meeting to consider the staffing shortages and... More >>
7 hours ago Tuesday, September 22 2020 Sep 22, 2020 Tuesday, September 22, 2020 6:23:00 PM CDT September 22, 2020 in News
COLUMBIA - It's been several weeks since the University of Missouri semester began. Several MU students said they haven't been... More >>
8 hours ago Tuesday, September 22 2020 Sep 22, 2020 Tuesday, September 22, 2020 5:52:00 PM CDT September 22, 2020 in News
COLUMBIA - The Rock Bridge Hy-Vee had a drive-thru event for the community Tuesday, where anyone could come and pick... More >>
8 hours ago Tuesday, September 22 2020 Sep 22, 2020 Tuesday, September 22, 2020 5:42:00 PM CDT September 22, 2020 in News
COLUMBIA - Missouri Head Football Coach Eli Drinkwitz confirmed seven players will be out for Saturday's game due to COVID-19... More >>
8 hours ago Tuesday, September 22 2020 Sep 22, 2020 Tuesday, September 22, 2020 5:38:00 PM CDT September 22, 2020 in Sports
(CNN) -- Vanessa Bryant is suing the Los Angeles County Sheriff's Department and Sheriff Alex Villanueva for a photo leak... More >>
9 hours ago Tuesday, September 22 2020 Sep 22, 2020 Tuesday, September 22, 2020 5:03:57 PM CDT September 22, 2020 in News
COLUMBIA- There are more than 900,000 Missouri residents who experience a mental illness each year, including nearly 200,000 who experience... More >>
10 hours ago Tuesday, September 22 2020 Sep 22, 2020 Tuesday, September 22, 2020 3:26:00 PM CDT September 22, 2020 in A Brighter Tomorrow
MISSOURI - There's a new phone scam making waves, and the FBI wants the public to be in the know.... More >>
10 hours ago Tuesday, September 22 2020 Sep 22, 2020 Tuesday, September 22, 2020 3:24:00 PM CDT September 22, 2020 in News
COLUMBIA - Beginning Wednesday, Sept. 23, at 7 a.m., Ameren Missouri will repair a leak on a gas main under... More >>
11 hours ago Tuesday, September 22 2020 Sep 22, 2020 Tuesday, September 22, 2020 3:00:00 PM CDT September 22, 2020 in News
COLUMBIA - Boone County downgraded from the red zone in the latest White House COVID-19 Task Force report, while eight... More >>
11 hours ago Tuesday, September 22 2020 Sep 22, 2020 Tuesday, September 22, 2020 2:45:00 PM CDT September 22, 2020 in News
CENTRALIA - The Centralia Public School District began providing all students and community members 18-years-old or younger with free breakfast... More >>
11 hours ago Tuesday, September 22 2020 Sep 22, 2020 Tuesday, September 22, 2020 2:43:00 PM CDT September 22, 2020 in News
COLUMBIA - One would think Uber and Lyft drivers’ pockets would hurt a little bit from Boone County’s alcohol restrictions,... More >>
12 hours ago Tuesday, September 22 2020 Sep 22, 2020 Tuesday, September 22, 2020 2:17:00 PM CDT September 22, 2020 in News
MISSOURI- As COVID-19 continues to spread, KOMU 8 will continue to update you about impacts in the community. The... More >>
13 hours ago Tuesday, September 22 2020 Sep 22, 2020 Tuesday, September 22, 2020 1:00:00 PM CDT September 22, 2020 in News
(CNN) -- NBA legend Michael Jordan will be trying his hand at a new sport soon, NASCAR. Jordan and... More >>
14 hours ago Tuesday, September 22 2020 Sep 22, 2020 Tuesday, September 22, 2020 12:12:47 PM CDT September 22, 2020 in News
(CNN) -- What happened today seemed impossible to many Americans six months ago. When Dr. Anthony Fauci predicted in... More >>
14 hours ago Tuesday, September 22 2020 Sep 22, 2020 Tuesday, September 22, 2020 11:57:00 AM CDT September 22, 2020 in News
COLUMBIA- Missouri candidates for governor will participate in a forum at 2 p.m. Friday, Sept. 25, sponsored by the Missouri... More >>
15 hours ago Tuesday, September 22 2020 Sep 22, 2020 Tuesday, September 22, 2020 11:15:00 AM CDT September 22, 2020 in News
As COVID-19 continues to spread, KOMU 8 will continue to update you about impacts in the community. Previous coverage: ... More >>
15 hours ago Tuesday, September 22 2020 Sep 22, 2020 Tuesday, September 22, 2020 11:00:00 AM CDT September 22, 2020 in News
Columbia, MO
Broken Clouds 63°
3am 62°
4am 61°
5am 62°
6am 62°