MU student featured in global ad promoting inclusive clothing

11 months 2 days 16 hours ago Tuesday, March 19 2019 Mar 19, 2019 Tuesday, March 19, 2019 7:13:00 PM CDT March 19, 2019 in News
By: Shoshana Dubnow, KOMU 8 Reporter
loading

COLUMBIA - When Madison Lawson shops at a retail store, she tends to leave empty-handed.

“I want to dress like any 22-year-old girl,” Lawson said. “But I have to constantly be reminded that I am different.”

Lawson is an MU student with a rare form of muscular dystrophy. Because she uses a wheelchair, she spends her days in a seated position. She said many clothing pieces don't look good that way.

She said it’s frustrating when clothing brands exclude people with disabilities while designing their pieces.

MU’s Textile and Apparel Management program organized an adaptive clothing symposium on Tuesday. Panelists from companies like Cotton, Inc. and NBZ Apparel discussed clothing barriers to people with disabilities, as well as what they are doing to make the fashion industry more inclusive.

"We want everyone to have the shopping experience where they get excited about buying clothes," said William Herron, the Marketing Director of NBZ Apparel.

Lawson said she thinks the industry is moving in a positive direction.

“Especially with the explosion of social media, more people with disabilities are being seen on bigger platforms,” Lawson said. “It’s becoming more of a normalized thing.”

Recently, Lawson had the opportunity to be on a big platform herself. She was featured in a campaign for Pretty Little Thing, which launched on International Women’s Day on March 8. Lawson said the brand reached out to her on Instagram after seeing her articles in Teen Vogue.

“There’s always that fear of ‘oh, what if they just want me because I’m in a wheelchair?’” Lawson said. “But to know it’s something I did, and that’s how they discovered me, was just so rewarding.”

Lawson said the brand asked her to fly out to Los Angeles with less than 24 hours notice, which she initially didn't think was possible.

“There are so many things that I have to consider,” Lawson said. “I have to find somebody that can drop their entire life and go with me. I have to rent a portable oxygen concentrator than can be available tomorrow. I have to get doctor’s notes and things for my wheelchair to be able to fly on the plane.”

However, she said the “universe aligned” for her. She was able to get everything together and attend the shoot.

Now that the campaign has launched, Lawson said the feedback has been rewarding.

“Being featured in that ad has made so many different girls all over the world reach out to me and say, ‘oh my gosh, I saw somebody that looked like me on this ad!’” Lawson said.

Lawson said she looks forward to the day when inclusive clothing is mainstream, rather than a novelty.

“If you choose to be inclusive, then you’re choosing to succeed in the future,” Lawson said. “The future is accessible.”

More News

Grid
List
MOBERLY - People in Moberly are excited about the announcement Plumrose USA made Tuesday. The company is set to bring... More >>
1 day ago Tuesday, February 18 2020 Feb 18, 2020 Tuesday, February 18, 2020 6:56:00 PM CST February 18, 2020 in News
BOONE COUNTY - A deer was saved today at Lake Chapperal, north of Hallsville, by The Boone County Fire Protection... More >>
1 day ago Tuesday, February 18 2020 Feb 18, 2020 Tuesday, February 18, 2020 5:21:00 PM CST February 18, 2020 in News
COLUMBIA - Columbia Police Chief Geoff Jones issued a statement on Tuesday about police transparency, following the release of a... More >>
1 day ago Tuesday, February 18 2020 Feb 18, 2020 Tuesday, February 18, 2020 5:06:00 PM CST February 18, 2020 in News
JEFFERSON CITY - One lane of U.S. Route 54 in Jefferson City will be closed on Feb. 20. Missouri... More >>
1 day ago Tuesday, February 18 2020 Feb 18, 2020 Tuesday, February 18, 2020 2:59:00 PM CST February 18, 2020 in News
JEFFERSON CITY - Hundreds of Moms Demand Action members flooded the Missouri Capitol today wearing red in support of legislation... More >>
1 day ago Tuesday, February 18 2020 Feb 18, 2020 Tuesday, February 18, 2020 2:48:00 PM CST February 18, 2020 in News
MARIES COUNTY - Gary Martin Traver's Jr., the man recently arrested for an arson that injured six Vienna fireman in... More >>
1 day ago Tuesday, February 18 2020 Feb 18, 2020 Tuesday, February 18, 2020 2:39:00 PM CST February 18, 2020 in News
JEFFERSON CITY - A bomb threat to the Cole County courthouse Tuesday morning caused both the courthouse and annex to... More >>
1 day ago Tuesday, February 18 2020 Feb 18, 2020 Tuesday, February 18, 2020 1:06:00 PM CST February 18, 2020 in News
JEFFERSON CITY — If you rent in the City of Columbia, you might have better living conditions than some people... More >>
1 day ago Tuesday, February 18 2020 Feb 18, 2020 Tuesday, February 18, 2020 12:48:00 PM CST February 18, 2020 in News
ASHLAND - Ashland City Administrator Tony St. Romaine received a proposed new employment contract from Ashland Chief of Police Lyn... More >>
1 day ago Tuesday, February 18 2020 Feb 18, 2020 Tuesday, February 18, 2020 12:21:00 PM CST February 18, 2020 in News
COLUMBIA - Free from the burden of a Missouri Ethics Commission investigation, could former Governor Eric Greitens be gearing up... More >>
1 day ago Tuesday, February 18 2020 Feb 18, 2020 Tuesday, February 18, 2020 12:17:00 PM CST February 18, 2020 in News
JEFFERSON CITY, Mo. (AP) — A decision on whether Missouri’s only abortion clinic can keep its license will be pushed... More >>
1 day ago Tuesday, February 18 2020 Feb 18, 2020 Tuesday, February 18, 2020 10:42:00 AM CST February 18, 2020 in News
WILMINGTON, Del. (AP) - The Boy Scouts of America has filed for bankruptcy protection as it faces a barrage of... More >>
1 day ago Tuesday, February 18 2020 Feb 18, 2020 Tuesday, February 18, 2020 7:16:07 AM CST February 18, 2020 in News
Addiction is a brain disease manifested by compulsive substance despite harmful consequences. People with addiction, also known as severe substance... More >>
1 day ago Tuesday, February 18 2020 Feb 18, 2020 Tuesday, February 18, 2020 6:22:00 AM CST February 18, 2020 in A Brighter Tomorrow
JEFFERSON CITY — Former U.S. Attorney General and former Missouri governor John D. Ashcroft is defending current Attorney General William... More >>
2 days ago Monday, February 17 2020 Feb 17, 2020 Monday, February 17, 2020 8:10:00 PM CST February 17, 2020 in News
A new study shows a substantial number of young adults are starting college feeling depressed or anxious. The study... More >>
2 days ago Monday, February 17 2020 Feb 17, 2020 Monday, February 17, 2020 7:45:00 PM CST February 17, 2020 in News
COLUMBIA - Boone County Officials announced their plan on Dec. 5 to transfer ownership of the Boone County Fairgrounds to... More >>
2 days ago Monday, February 17 2020 Feb 17, 2020 Monday, February 17, 2020 7:24:00 PM CST February 17, 2020 in News
JEFFERSON CITY, (AP) — Missouri is the only state without a statewide database to track prescription opioids, and it's unclear... More >>
2 days ago Monday, February 17 2020 Feb 17, 2020 Monday, February 17, 2020 5:17:00 PM CST February 17, 2020 in News
ASHLAND - Ashland chief of police Lyn Woolford has filed a lawsuit against the city of Ashland and its mayor,... More >>
2 days ago Monday, February 17 2020 Feb 17, 2020 Monday, February 17, 2020 4:47:00 PM CST February 17, 2020 in News
Columbia, MO
Broken Clouds 23°
6am 22°
7am 22°
8am 22°
9am 23°