MU student featured in global ad promoting inclusive clothing

8 months 22 hours 45 minutes ago Tuesday, March 19 2019 Mar 19, 2019 Tuesday, March 19, 2019 7:13:00 PM CDT March 19, 2019 in News
By: Shoshana Dubnow, KOMU 8 Reporter
loading

COLUMBIA - When Madison Lawson shops at a retail store, she tends to leave empty-handed.

“I want to dress like any 22-year-old girl,” Lawson said. “But I have to constantly be reminded that I am different.”

Lawson is an MU student with a rare form of muscular dystrophy. Because she uses a wheelchair, she spends her days in a seated position. She said many clothing pieces don't look good that way.

She said it’s frustrating when clothing brands exclude people with disabilities while designing their pieces.

MU’s Textile and Apparel Management program organized an adaptive clothing symposium on Tuesday. Panelists from companies like Cotton, Inc. and NBZ Apparel discussed clothing barriers to people with disabilities, as well as what they are doing to make the fashion industry more inclusive.

"We want everyone to have the shopping experience where they get excited about buying clothes," said William Herron, the Marketing Director of NBZ Apparel.

Lawson said she thinks the industry is moving in a positive direction.

“Especially with the explosion of social media, more people with disabilities are being seen on bigger platforms,” Lawson said. “It’s becoming more of a normalized thing.”

Recently, Lawson had the opportunity to be on a big platform herself. She was featured in a campaign for Pretty Little Thing, which launched on International Women’s Day on March 8. Lawson said the brand reached out to her on Instagram after seeing her articles in Teen Vogue.

“There’s always that fear of ‘oh, what if they just want me because I’m in a wheelchair?’” Lawson said. “But to know it’s something I did, and that’s how they discovered me, was just so rewarding.”

Lawson said the brand asked her to fly out to Los Angeles with less than 24 hours notice, which she initially didn't think was possible.

“There are so many things that I have to consider,” Lawson said. “I have to find somebody that can drop their entire life and go with me. I have to rent a portable oxygen concentrator than can be available tomorrow. I have to get doctor’s notes and things for my wheelchair to be able to fly on the plane.”

However, she said the “universe aligned” for her. She was able to get everything together and attend the shoot.

Now that the campaign has launched, Lawson said the feedback has been rewarding.

“Being featured in that ad has made so many different girls all over the world reach out to me and say, ‘oh my gosh, I saw somebody that looked like me on this ad!’” Lawson said.

Lawson said she looks forward to the day when inclusive clothing is mainstream, rather than a novelty.

“If you choose to be inclusive, then you’re choosing to succeed in the future,” Lawson said. “The future is accessible.”

More News

Grid
List
COLUMBIA - After years in the making, Columbia City Council will be one step closer in deciding the final steps... More >>
1 day ago Sunday, November 17 2019 Nov 17, 2019 Sunday, November 17, 2019 7:05:00 PM CST November 17, 2019 in News
JEFFERSON CITY—The Department of Planning and Protective Services in Jefferson City declared the first building with tornado damage as “dangerous”... More >>
1 day ago Sunday, November 17 2019 Nov 17, 2019 Sunday, November 17, 2019 6:03:00 PM CST November 17, 2019 in News
SWEET SPRINGS - In some parts of Missouri, rural health care is on life support. A bright green handwritten... More >>
1 day ago Sunday, November 17 2019 Nov 17, 2019 Sunday, November 17, 2019 5:31:00 PM CST November 17, 2019 in News
COLUMBIA — As the hunting season begins hunters are being encouraged to share their harvests to help fellow Missourians. ... More >>
1 day ago Sunday, November 17 2019 Nov 17, 2019 Sunday, November 17, 2019 5:29:00 PM CST November 17, 2019 in Continuous News
COLUMBIA - A new Missouri law will honor five veterans from Boone County killed in combat in Iraq or Afghanistan.... More >>
1 day ago Sunday, November 17 2019 Nov 17, 2019 Sunday, November 17, 2019 5:03:55 PM CST November 17, 2019 in News
COLUMBIA - The Missouri Department of Conservation is urging hunters to stay safe after an incident Saturday night. One... More >>
1 day ago Sunday, November 17 2019 Nov 17, 2019 Sunday, November 17, 2019 4:59:00 PM CST November 17, 2019 in News
KANSAS CITY (AP) — A Kansas City school district is increasing the pay of its substitute teachers in a... More >>
1 day ago Sunday, November 17 2019 Nov 17, 2019 Sunday, November 17, 2019 1:49:00 PM CST November 17, 2019 in News
COLUMBIA – From showcasing hand-carved wooden canes to hosting a silent auction for a local food bank, the annual art... More >>
1 day ago Sunday, November 17 2019 Nov 17, 2019 Sunday, November 17, 2019 7:03:00 AM CST November 17, 2019 in News
BOONE COUNTY - Officials confirmed there was a hunting incident Saturday night. Boone County Sheriff's deputies and several medical... More >>
2 days ago Saturday, November 16 2019 Nov 16, 2019 Saturday, November 16, 2019 6:43:00 PM CST November 16, 2019 in News
COLUMBIA - One person has been detained following a police chase that ended at the Taco Bell on Providence Road... More >>
2 days ago Saturday, November 16 2019 Nov 16, 2019 Saturday, November 16, 2019 5:11:00 PM CST November 16, 2019 in News
COLUMBIA — Police arrested one person after a report of shots fired on Quail Drive Saturday afternoon. Earl Tramail... More >>
2 days ago Saturday, November 16 2019 Nov 16, 2019 Saturday, November 16, 2019 4:41:00 PM CST November 16, 2019 in News
BOONE COUNTY - Deputies were dispatched to the Midway Travel Plaza on Saturday for a reported bomb threat, but they... More >>
2 days ago Saturday, November 16 2019 Nov 16, 2019 Saturday, November 16, 2019 12:24:00 PM CST November 16, 2019 in News
KANSAS CITY, Mo. – Former Kansas City Chiefs football player and eight codefendants have had additional charges filed against them... More >>
2 days ago Saturday, November 16 2019 Nov 16, 2019 Saturday, November 16, 2019 8:51:00 AM CST November 16, 2019 in News
CALIFORNIA - There have been three water boil advisories in the past week for about 50 people in the Hickory... More >>
3 days ago Friday, November 15 2019 Nov 15, 2019 Friday, November 15, 2019 6:57:00 PM CST November 15, 2019 in News
COLUMBIA - Prosecutors charged a man Friday with child sex crimes which court documents said happened in 2018 and 2019.... More >>
3 days ago Friday, November 15 2019 Nov 15, 2019 Friday, November 15, 2019 4:05:00 PM CST November 15, 2019 in News
MOBERLY – Moberly City Council approved a $4.6 million bid to replace all of the water meters in the city.... More >>
3 days ago Friday, November 15 2019 Nov 15, 2019 Friday, November 15, 2019 3:28:00 PM CST November 15, 2019 in News
COLUMBIA - Organizers from ECHO Autism's summit are pushing for more resources for people with autism in rural Missouri. Many... More >>
3 days ago Friday, November 15 2019 Nov 15, 2019 Friday, November 15, 2019 2:14:00 PM CST November 15, 2019 in News
JEFFERSON CITY - The Housing Authority is looking for ways to give new life to four historical homes. Executive... More >>
3 days ago Friday, November 15 2019 Nov 15, 2019 Friday, November 15, 2019 2:14:00 PM CST November 15, 2019 in News
Columbia, MO
Broken Clouds 45°
5am 41°
6am 40°
7am 40°
8am 43°