MU student featured in global ad promoting inclusive clothing

1 year 6 months 2 days ago Tuesday, March 19 2019 Mar 19, 2019 Tuesday, March 19, 2019 7:13:00 PM CDT March 19, 2019 in News
By: Shoshana Dubnow, KOMU 8 Reporter
loading

COLUMBIA - When Madison Lawson shops at a retail store, she tends to leave empty-handed.

“I want to dress like any 22-year-old girl,” Lawson said. “But I have to constantly be reminded that I am different.”

Lawson is an MU student with a rare form of muscular dystrophy. Because she uses a wheelchair, she spends her days in a seated position. She said many clothing pieces don't look good that way.

She said it’s frustrating when clothing brands exclude people with disabilities while designing their pieces.

MU’s Textile and Apparel Management program organized an adaptive clothing symposium on Tuesday. Panelists from companies like Cotton, Inc. and NBZ Apparel discussed clothing barriers to people with disabilities, as well as what they are doing to make the fashion industry more inclusive.

"We want everyone to have the shopping experience where they get excited about buying clothes," said William Herron, the Marketing Director of NBZ Apparel.

Lawson said she thinks the industry is moving in a positive direction.

“Especially with the explosion of social media, more people with disabilities are being seen on bigger platforms,” Lawson said. “It’s becoming more of a normalized thing.”

Recently, Lawson had the opportunity to be on a big platform herself. She was featured in a campaign for Pretty Little Thing, which launched on International Women’s Day on March 8. Lawson said the brand reached out to her on Instagram after seeing her articles in Teen Vogue.

“There’s always that fear of ‘oh, what if they just want me because I’m in a wheelchair?’” Lawson said. “But to know it’s something I did, and that’s how they discovered me, was just so rewarding.”

Lawson said the brand asked her to fly out to Los Angeles with less than 24 hours notice, which she initially didn't think was possible.

“There are so many things that I have to consider,” Lawson said. “I have to find somebody that can drop their entire life and go with me. I have to rent a portable oxygen concentrator than can be available tomorrow. I have to get doctor’s notes and things for my wheelchair to be able to fly on the plane.”

However, she said the “universe aligned” for her. She was able to get everything together and attend the shoot.

Now that the campaign has launched, Lawson said the feedback has been rewarding.

“Being featured in that ad has made so many different girls all over the world reach out to me and say, ‘oh my gosh, I saw somebody that looked like me on this ad!’” Lawson said.

Lawson said she looks forward to the day when inclusive clothing is mainstream, rather than a novelty.

“If you choose to be inclusive, then you’re choosing to succeed in the future,” Lawson said. “The future is accessible.”

More News

Grid
List
ST. LOUIS COUNTY, Mo. - As parents and student-athletes continue to protest the ban on some youth sports games... More >>
1 day ago Friday, September 18 2020 Sep 18, 2020 Friday, September 18, 2020 1:27:00 PM CDT September 18, 2020 in News
JEFFERSON CITY (AP) - A 39-year-old Missouri man accused of threatening to shoot people at a Walmart has been sentenced... More >>
1 day ago Friday, September 18 2020 Sep 18, 2020 Friday, September 18, 2020 12:43:05 PM CDT September 18, 2020 in News
COLUMBIA - Columbia Police officers are investigating two separate shots fired reports in west and south Columbia from Thursday evening.... More >>
1 day ago Friday, September 18 2020 Sep 18, 2020 Friday, September 18, 2020 11:26:00 AM CDT September 18, 2020 in News
COLUMBIA- UPDATE 3 p.m.: The Columbia Board of Education met in a closed session with its attorney regarding the field... More >>
1 day ago Friday, September 18 2020 Sep 18, 2020 Friday, September 18, 2020 10:53:00 AM CDT September 18, 2020 in News
LANCASTER COUNTY, PA ( WPMT ) -- "It was really, really hard and scary," said James Stafford, a veteran. ... More >>
2 days ago Friday, September 18 2020 Sep 18, 2020 Friday, September 18, 2020 8:52:00 AM CDT September 18, 2020 in A Brighter Tomorrow
(CNN) -- A firefighter has been killed in the El Dorado Fire, the blaze sparked this month by a botched... More >>
2 days ago Friday, September 18 2020 Sep 18, 2020 Friday, September 18, 2020 8:17:00 AM CDT September 18, 2020 in News
(CNN) -- The Commerce Department plans to restrict access to TikTok and WeChat on Sunday as the Trump administration's executive... More >>
2 days ago Friday, September 18 2020 Sep 18, 2020 Friday, September 18, 2020 7:56:00 AM CDT September 18, 2020 in News
As COVID-19 continues to spread, KOMU 8 will continue to update you about impacts in the community. Previous coverage: ... More >>
2 days ago Friday, September 18 2020 Sep 18, 2020 Friday, September 18, 2020 7:49:00 AM CDT September 18, 2020 in News
(CNN) -- Pre-pandemic, many of us viewed flying simply as a method of getting from one destination to another as... More >>
2 days ago Friday, September 18 2020 Sep 18, 2020 Friday, September 18, 2020 6:46:00 AM CDT September 18, 2020 in News
Modified Boone County health order in effect starting today The order goes into effect 12 a.m. Sept. 18 and... More >>
2 days ago Friday, September 18 2020 Sep 18, 2020 Friday, September 18, 2020 4:45:00 AM CDT September 18, 2020 in News
COLUMBIA - For the November presidential election, registered voters in Missouri will have the choice to vote in person, absentee... More >>
2 days ago Friday, September 18 2020 Sep 18, 2020 Friday, September 18, 2020 4:44:00 AM CDT September 18, 2020 in News
BOONE COUNTY- Entertainment venues, bars and restaurants no longer have to stop serving alcohol at 9 p.m. and close at... More >>
2 days ago Friday, September 18 2020 Sep 18, 2020 Friday, September 18, 2020 3:51:00 AM CDT September 18, 2020 in News
COLUMBIA- Missouri candidates for governor will participate in a forum at 2 p.m. Friday, Sept. 25, sponsored by the Missouri... More >>
2 days ago Friday, September 18 2020 Sep 18, 2020 Friday, September 18, 2020 3:13:00 AM CDT September 18, 2020 in News
ST. LOUIS — The Internal Revenue Service released a state-by-state breakdown of people who will be receiving letters asking... More >>
2 days ago Thursday, September 17 2020 Sep 17, 2020 Thursday, September 17, 2020 7:46:26 PM CDT September 17, 2020 in News
COLUMBIA - A tutoring program called Grade A Plus, which offers free tutoring from MU students, is moving online this... More >>
2 days ago Thursday, September 17 2020 Sep 17, 2020 Thursday, September 17, 2020 7:08:00 PM CDT September 17, 2020 in News
CALLAWAY COUNTY – Overnight Interstate 70 travelers could experience lane closures next week as MoDOT crews work on their Callaway... More >>
2 days ago Thursday, September 17 2020 Sep 17, 2020 Thursday, September 17, 2020 5:33:00 PM CDT September 17, 2020 in News
COLUMBIA- As the Covid-19 pandemic continues, families are looking for ways to celebrate moments while still following social distancing guidelines.... More >>
2 days ago Thursday, September 17 2020 Sep 17, 2020 Thursday, September 17, 2020 5:10:00 PM CDT September 17, 2020 in News
COLUMBIA- A federal search warrant was executed Thursday on the 300 block of East Winter Street in north Boone County,... More >>
2 days ago Thursday, September 17 2020 Sep 17, 2020 Thursday, September 17, 2020 3:54:00 PM CDT September 17, 2020 in News
Columbia, MO
Broken Clouds 60°
11am 66°
12pm 69°
1pm 72°
2pm 73°