NCAA board approves athlete compensation for image, likeness

2 months 3 weeks 3 days ago Tuesday, October 29 2019 Oct 29, 2019 Tuesday, October 29, 2019 1:34:00 PM CDT October 29, 2019 in Sports
By: Associated Press and Jack Knowlton KOMU 8 Sports Digital Producer

ATLANTA -- The NCAA Board of Governors took the first step Tuesday toward allowing amateur athletes to cash in on their fame, voting unanimously to permit them to "benefit from the use of their name, image and likeness."

The United States' largest governing body for college athletics realized that it "must embrace change to provide the best possible experience for college athletes," the board said in a news release issued after the vote at Emory University in Atlanta.

The NCAA and its member schools now must figure out how to allow athletes to profit while still maintaining rules regarding amateurism. The board asked each of the NCAA's three divisions to create the necessary new rules beginning immediately and have them in place no later than January 2021.

"The board is emphasizing that change must be consistent with the values of college sports and higher education and not turn student-athletes into employees of institutions," said board chair Michael V. Drake.

A group of NCAA administrators has been exploring since May the ways in which athletes could be allowed to receive compensation for the use of their names, images and likenesses. The task force, led by Ohio State athletic director Gene Smith and Big East Commissioner Val Ackerman, presented a status report Tuesday to the Board of Governors, composed of university presidents.

Mizzou athletic director Jim Sterk is supportive of the legislation, and hopes that the NCAA's ruling can improve upon an already strong relationship between the Mizzou athletic hierarchy and its athletes.

"I know that our student-athletes are grateful for the support they currently receive from Mizzou, and hopefully this will open the door for further opportunities to expand on that while preserving the collegiate model as we know it," Sterk said.

The NCAA's shift came a month after California passed a law that would make it illegal for NCAA schools in the state to prohibit college athletes from making money on such activities as endorsements, autograph signings and social media advertising.

“I believe that today’s action by the NCAA Board of Governors is another positive step forward in helping bring NCAA legislation into the 21st century to further benefit all student-athletes," Sterk added.

California's law goes into effect in 2023. More than a dozen states have followed with similar legislation; some are hoping to have laws in effect as soon as 2020.

The NCAA has said state laws that contradict the national governing body's rules could lead to athletes being declared ineligible or schools not being allowed to compete.

There is also a federal bill in the works, sponsored by North Carolina Republican U.S. Rep. Mark Walker, that could prevent the NCAA and its member schools from restricting its athletes from selling the rights to their names, images and likenesses to third-party buyers on the open market.

More News

Grid
List
BEIJING (AP) — Chinese state media say the city of Wuhan is shutting down outbound flights and trains as the... More >>
44 minutes ago Wednesday, January 22 2020 Jan 22, 2020 Wednesday, January 22, 2020 2:21:00 PM CST January 22, 2020 in News
KANSAS CITY, Mo. (AP) — The Kansas City Royals signed outfielder Alex Gordon to a $4 million contract for next... More >>
46 minutes ago Wednesday, January 22 2020 Jan 22, 2020 Wednesday, January 22, 2020 2:18:51 PM CST January 22, 2020 in Sports
ASHLAND - Ashland Police Officer George Roberson was recognized at last night's Ashland Board of Alderman meeting for his actions... More >>
1 hour ago Wednesday, January 22 2020 Jan 22, 2020 Wednesday, January 22, 2020 2:03:00 PM CST January 22, 2020 in News
COLUMBIA - The Columbia City Council voted 5-1 to allow Raising Cane's the conditional-use permit necessary to build a... More >>
1 hour ago Wednesday, January 22 2020 Jan 22, 2020 Wednesday, January 22, 2020 1:29:00 PM CST January 22, 2020 in News
JEFFERSON CITY - A week after the Supreme Court of Missouri upheld that part of the voter ID law which... More >>
1 hour ago Wednesday, January 22 2020 Jan 22, 2020 Wednesday, January 22, 2020 1:13:00 PM CST January 22, 2020 in News
MID-MISSOURI - A multi-day storm system is on its way to Missouri and could lead to icy roads and snow... More >>
1 hour ago Wednesday, January 22 2020 Jan 22, 2020 Wednesday, January 22, 2020 1:13:00 PM CST January 22, 2020 in Weather
COLUMBIA — The weather fatigue is making its way here in mid-Missouri, impacting businesses and everyday people. Mackenzie Knierim,... More >>
5 hours ago Wednesday, January 22 2020 Jan 22, 2020 Wednesday, January 22, 2020 9:44:00 AM CST January 22, 2020 in News
Authorities say a suspected drunken driver who was behind the wheel of a stolen Arkansas sport utility vehicle has... More >>
7 hours ago Wednesday, January 22 2020 Jan 22, 2020 Wednesday, January 22, 2020 8:01:39 AM CST January 22, 2020 in News
COLUMBIA - One youth organization is looking to make big strides this upcoming year to stop climate change. The... More >>
11 hours ago Wednesday, January 22 2020 Jan 22, 2020 Wednesday, January 22, 2020 3:22:00 AM CST January 22, 2020 in News
COLUMBIA—Lucky's Market in Columbia will remain open, while the two other Missouri stores, and others across the country will... More >>
18 hours ago Tuesday, January 21 2020 Jan 21, 2020 Tuesday, January 21, 2020 8:19:00 PM CST January 21, 2020 in News
COLUMBIA – Memory Strategies is hosting a STEM workshop for parents and teens at the Daniel Boone Regional Library. ... More >>
19 hours ago Tuesday, January 21 2020 Jan 21, 2020 Tuesday, January 21, 2020 8:02:00 PM CST January 21, 2020 in Continuous News
COLUMBIA - One man and his dog are wrapping up a cross-country adventure that is far from ordinary. Michael Angelo... More >>
22 hours ago Tuesday, January 21 2020 Jan 21, 2020 Tuesday, January 21, 2020 5:05:00 PM CST January 21, 2020 in News
COLUMBIA - The City of Columbia is preparing on Wednesday morning for possible winter weather. A 22 person work crew... More >>
22 hours ago Tuesday, January 21 2020 Jan 21, 2020 Tuesday, January 21, 2020 5:00:00 PM CST January 21, 2020 in News
COLUMBIA - New Fire Chief Andy Woody always knew he wanted to be a firefighter because he grew up around... More >>
22 hours ago Tuesday, January 21 2020 Jan 21, 2020 Tuesday, January 21, 2020 4:42:00 PM CST January 21, 2020 in News
JEFFERSON CITY - Tuesday marks what Jay Minor is hoping will be the first day of his last legislative session.... More >>
23 hours ago Tuesday, January 21 2020 Jan 21, 2020 Tuesday, January 21, 2020 3:29:00 PM CST January 21, 2020 in Continuous News
BOONVILLE - Kelsey Breshears only worked at Pinnacle Hospital for a year, and now she's on the hunt for a... More >>
23 hours ago Tuesday, January 21 2020 Jan 21, 2020 Tuesday, January 21, 2020 3:11:00 PM CST January 21, 2020 in News
JEFFERSON CITY - Bobby Bostic wasn't supposed to see freedom after his prison conviction at age 16 - his sentence... More >>
1 day ago Tuesday, January 21 2020 Jan 21, 2020 Tuesday, January 21, 2020 2:31:00 PM CST January 21, 2020 in News
COLUMBIA - The man accused of opening fire inside of Walmart on West Broadway on Friday night threatened to kill... More >>
1 day ago Tuesday, January 21 2020 Jan 21, 2020 Tuesday, January 21, 2020 2:19:00 PM CST January 21, 2020 in News
Columbia, MO
Broken Clouds 32°
4pm 33°
5pm 33°
6pm 33°
7pm 34°