Project Open Vault Shows Increased Spending on Political Ads

7 years 5 months 1 week ago Wednesday, August 08 2012 Aug 8, 2012 Wednesday, August 08, 2012 8:05:00 AM CDT August 08, 2012 in Smart Decision
By: Jennifer Long
loading

COLUMBIA - The Missouri primary election is over and Project Open Vault is crunching the figures to see just how much candidates and special interest groups spent on mid-Missouri television advertising. 

Project Open Vault is a collaboration between KOMU TV-8, KBIA 91.3, Newsy.com and the Columbia Missourian. The project aims to analyze spending by political candidates through a continuously-updated database and an analysis of advertisements that ran in mid-Missouri television markets. The projects findings this year show an increase in outside groups dumping money into tight state races, like the Republican candidates battling for the GOP Senate nomination.

In total, Project Open Vault showed candidates and political organizations ran 4,430 minutes of political advertising on mid-Missouri television stations, which adds up to $2,427,569 spent on adds between mid-March and the end of July. This is how it breaks down for candidate spending:

For Lt. Governor:

  • Brad Lager (R): $139,975
  • Peter Kinder (R): $85,145
For Governor: 
  • Dave Spence (R): $82,863
  • Jay Nixon (D): $0
For Attorney General: 
  • Chris Koster (D): $46,600
For U.S. Senator: 
  • Claire McCaskill (D): $348,596
  • John Brunner (R): $283, 550
  • Todd Akin (R): $134,735
  • Sarah Steelman (R):  $111,790
For U.S. House of Representatives
  • Teresa Hensley (D): $18,405
  • John Wright (D): $10,445
For Missouri Secretary of State:
  • Jason Kander (D): $98,635
  • Bill Stouffer (R): $0
  • Shane Schoeller (R): $0
For Missouri Treasurer: 
  • Clint Zweifel (D): $48,850
Missouri School of Journalism Professor David Herzog wrote a post on Project Open Vault on primary night, August 7th, about the increase in tax-exempt social welfare organizations contributing to advertising spending. Herzog offers the example of CrossroadsGPS, which ran anti-McCaskill television advertisements leading up to the election. The organization spent more than $170,000 on advertisements and because it is not a political action committee under federal campaign law, it does not need to report its spending to the federal government. 

"One of the things that's new is the scale of the money that's involved now with the 2010 Supreme Court united decision," Herzog said. "That said the federal government could not place limits on independent expenditures that wanted to support candidates or oppose candidates. So those limits are off and there's a lot of money that's flowing."
Here are Project Open Vault's Committee Spending Numbers: 
Crossroads GPS: $171,365

"The way campaigns are waged today is primarily through TV advertising," said Herzog. "Campaigns know that effective TV advertising can raise your candidate's numbers in the polls or you can drive your opponent down in the polls. So TV advertisements are viewed as a very big and effective part of the arsenal in modern campaigns."

More News

Grid
List
HOLDEN— Law enforcement officers in Holden, Missouri have taken a man into custody after a homicide Saturday, according to a... More >>
11 hours ago Sunday, January 19 2020 Jan 19, 2020 Sunday, January 19, 2020 5:59:00 PM CST January 19, 2020 in News
COLUMBIA - Columbia will host several events on Monday to honor the life and legacy of Dr. Martin Luther King... More >>
13 hours ago Sunday, January 19 2020 Jan 19, 2020 Sunday, January 19, 2020 4:02:00 PM CST January 19, 2020 in Continuous News
COLUMBIA - Local Kansas City Chiefs fans are spending their day watching the game with family and friends to see... More >>
13 hours ago Sunday, January 19 2020 Jan 19, 2020 Sunday, January 19, 2020 3:57:00 PM CST January 19, 2020 in News
JEFFERSON CITY — The Capitol Kids, a multipurpose gym, reopened its doors on Sunday, nearly 8 months after a tornado... More >>
13 hours ago Sunday, January 19 2020 Jan 19, 2020 Sunday, January 19, 2020 3:37:00 PM CST January 19, 2020 in News
ST. LOUIS- One Kansas City Chiefs fan saved the day by driving wide receiver Tyreek Hill's grandparents to the AFC... More >>
13 hours ago Sunday, January 19 2020 Jan 19, 2020 Sunday, January 19, 2020 3:32:00 PM CST January 19, 2020 in News
FLORISSANT - Additional charges will be filed against a man accused... More >>
16 hours ago Sunday, January 19 2020 Jan 19, 2020 Sunday, January 19, 2020 1:19:50 PM CST January 19, 2020 in News
(CNN)- The US Department of Agriculture on Friday announced two new proposals that would give school nutrition professionals "more flexibility"... More >>
16 hours ago Sunday, January 19 2020 Jan 19, 2020 Sunday, January 19, 2020 12:43:00 PM CST January 19, 2020 in News
KANSAS CITY - A teenager who was critically wounded during a weekend shooting in southeastern Kansas City, Missouri, has died.... More >>
18 hours ago Sunday, January 19 2020 Jan 19, 2020 Sunday, January 19, 2020 10:22:15 AM CST January 19, 2020 in News
ARNOLD, MO - A couple who had been together for nearly 65 years have died on the same day at... More >>
19 hours ago Sunday, January 19 2020 Jan 19, 2020 Sunday, January 19, 2020 10:06:00 AM CST January 19, 2020 in News
ASHLAND- Dozens of children from across mid-Missouri came together to play and learn about a potential profession at the annual... More >>
1 day ago Saturday, January 18 2020 Jan 18, 2020 Saturday, January 18, 2020 6:53:00 PM CST January 18, 2020 in News
ST. LOUIS — Thousands of St. Louis-area families were freed from a major financial burden thanks to a charitable effort... More >>
1 day ago Saturday, January 18 2020 Jan 18, 2020 Saturday, January 18, 2020 6:25:00 PM CST January 18, 2020 in News
COLUMBIA - With more than 450 attendees, Bur Oak brewery was packed for the fifth annual 2020 MO Bacon &... More >>
1 day ago Saturday, January 18 2020 Jan 18, 2020 Saturday, January 18, 2020 4:48:00 PM CST January 18, 2020 in News
KANSAS CITY, Mo. - A few days after her son was born on Super Bowl Sunday Ellen Gill learned he... More >>
1 day ago Saturday, January 18 2020 Jan 18, 2020 Saturday, January 18, 2020 2:18:00 PM CST January 18, 2020 in News
COLUMBIA - Police arrested a man in connection to shots fired reported on Friday night at the Walmart on Broadway,... More >>
1 day ago Saturday, January 18 2020 Jan 18, 2020 Saturday, January 18, 2020 2:03:00 PM CST January 18, 2020 in News
KANSAS CITY, Mo. (AP) — The owner of a tourist duck boat that sank in a Missouri... More >>
1 day ago Saturday, January 18 2020 Jan 18, 2020 Saturday, January 18, 2020 12:56:00 PM CST January 18, 2020 in News
FULTON - Inspirational speaker and former Minor League Baseball outfielder Chris Singleton, who lost his mother in a shooting at... More >>
1 day ago Saturday, January 18 2020 Jan 18, 2020 Saturday, January 18, 2020 9:01:00 AM CST January 18, 2020 in News
COLUMBIA – The city of Columbia reporter hundreds of residents were without power Friday afternoon in east central Columbia, in... More >>
2 days ago Friday, January 17 2020 Jan 17, 2020 Friday, January 17, 2020 6:03:00 PM CST January 17, 2020 in News
KANSAS CITY, Mo. (AP) — Former Walmart Inc. chief executive David Glass, who owned the Kansas City Royals for nearly... More >>
2 days ago Friday, January 17 2020 Jan 17, 2020 Friday, January 17, 2020 5:24:21 PM CST January 17, 2020 in News
Columbia, MO
Broken Clouds 12°
6am
7am
8am
9am 10°