Safe Home campaign offering free Lyft rides for New Year's Eve

1 year 7 months 2 weeks ago Saturday, December 30 2017 Dec 30, 2017 Saturday, December 30, 2017 5:46:00 PM CST December 30, 2017 in News
By: Kyreon Lee, KOMU 8 Reporter
loading

COLUMBIA - Be sure to plan ahead for a safe ride home when taking on the town for New Year's Eve.

Premium Alcohol Distributor Major Brands, Inc. and supplier Beam Suntory is partnering with local ride service provider Lyft to offer a $30 ride credit.

The credit can be used from 4 p.m. on New Year's Eve to 4 a.m. on New Year's Day.

Safe Home After Every Occasion is a year round social responsibility campaign hosted by the company, with a mission to make planning a ride home a habit.

On Premise Sales Manager Kelly Collins said the company wants people to take advantage of the service.

"We're really trying to make planning a ride home a habit before you go out. So just like you would lock the door, or shut the door, or put the dog away, we want you to plan just like that to get a safe ride home," she said.

A frequent Lyft rider said she thinks it is great that Major Brands cares about the safety of people.

"Often times people make irrational decisions under the influence and with this service being offered, there is no excuse to make a bad decision."

Major Brands will also be offering free rides home on New Year's Eve in Kansas City, St. Louis and Springfield.

"We're promoting those cities because Major Brands is a Missouri-based company. We've been around for 85 years, so we really would like to promote and advocate safe drinking in the communities which we serve," Collins said.

The company hopes to give away a total of 1,000 rides across Missouri.

To use this service, download the Lyft app and enter the special code.

Please visit Major Brands' Facebook or Instagram page for the code.

More News

Grid
List
COLUMBIA - The Band of Brothers biker group held a fundraiser for the "Mammogram Van" Sunday. The event was... More >>
3 hours ago Sunday, August 18 2019 Aug 18, 2019 Sunday, August 18, 2019 2:02:00 PM CDT August 18, 2019 in News
COOPER COUNTY – The Missouri Department of Transportation will have crews working on Westbound Interstate 70 to replace concrete beginning... More >>
11 hours ago Sunday, August 18 2019 Aug 18, 2019 Sunday, August 18, 2019 5:45:00 AM CDT August 18, 2019 in News
COLUMBIA - Neighbors were awakened by police chasing a vehicle through a west Columbia neighborhood early Sunday morning. KOMU... More >>
14 hours ago Sunday, August 18 2019 Aug 18, 2019 Sunday, August 18, 2019 3:23:00 AM CDT August 18, 2019 in News
COLUMBIA - The Columbia Mall will become home to a second Dillard’s and to a hotel, pending approval by... More >>
20 hours ago Saturday, August 17 2019 Aug 17, 2019 Saturday, August 17, 2019 8:38:00 PM CDT August 17, 2019 in News
COLUMBIA - Vendors and shoppers met Saturday Aug. 17 to exchange items at Columbia Flea Swap. The flea market... More >>
1 day ago Saturday, August 17 2019 Aug 17, 2019 Saturday, August 17, 2019 3:51:00 PM CDT August 17, 2019 in News
COLUMBIA - No one was hurt when house caught fire Saturday morning. Firefighters responded to a home at the... More >>
1 day ago Saturday, August 17 2019 Aug 17, 2019 Saturday, August 17, 2019 3:17:00 PM CDT August 17, 2019 in News
COLUMBIA — Maries County deputies asked the public for help identifying two people who broke into a church and stole... More >>
1 day ago Friday, August 16 2019 Aug 16, 2019 Friday, August 16, 2019 9:45:00 PM CDT August 16, 2019 in News
COLUMBIA - The Cars 4 Kids event scheduled for Saturday has been postponed due to rain in the forecast. Organizers... More >>
1 day ago Friday, August 16 2019 Aug 16, 2019 Friday, August 16, 2019 6:04:00 PM CDT August 16, 2019 in News
COLUMBIA - Over 50 cats and dogs will be available for adoption at the Central Missouri Humane Society for a... More >>
1 day ago Friday, August 16 2019 Aug 16, 2019 Friday, August 16, 2019 5:47:00 PM CDT August 16, 2019 in News
COLUMBIA - One Columbia mother said a school bus driver let her son get off the bus more than a... More >>
2 days ago Friday, August 16 2019 Aug 16, 2019 Friday, August 16, 2019 4:41:00 PM CDT August 16, 2019 in News
JEFFERSON CITY - A U.S. District Judge ruled against State Rep. Cheri Toalson Reisch, R-Hallsville, in a lawsuit about her... More >>
2 days ago Friday, August 16 2019 Aug 16, 2019 Friday, August 16, 2019 4:24:00 PM CDT August 16, 2019 in News
COLUMBIA - A preliminary autopsy performed on Friday could not determine the gender or age of the infant remains found... More >>
2 days ago Friday, August 16 2019 Aug 16, 2019 Friday, August 16, 2019 3:46:00 PM CDT August 16, 2019 in News
KANSAS CITY (AP) — A series of earthquakes shook parts of Kansas on Friday morning near Hutchinson, knocking... More >>
2 days ago Friday, August 16 2019 Aug 16, 2019 Friday, August 16, 2019 3:38:00 PM CDT August 16, 2019 in News
COLUMBIA - The City of Columbia apologized after a community relations worker took a selfie at a crime scene. ... More >>
2 days ago Friday, August 16 2019 Aug 16, 2019 Friday, August 16, 2019 2:21:00 PM CDT August 16, 2019 in News
VIENNA - A relief fund has been established for six firefighters injured Friday fighting a fire turned explosion at a... More >>
2 days ago Friday, August 16 2019 Aug 16, 2019 Friday, August 16, 2019 12:34:00 PM CDT August 16, 2019 in News
COLUMBIA - MoDOT is teaming up with a major player in the ride-share industry as part of this year's 'Drive... More >>
2 days ago Friday, August 16 2019 Aug 16, 2019 Friday, August 16, 2019 3:14:00 AM CDT August 16, 2019 in News
SEDALIA – Governor Mike Parson told reporters Thursday he is considering a special session. The session would involve tax... More >>
2 days ago Thursday, August 15 2019 Aug 15, 2019 Thursday, August 15, 2019 9:14:00 PM CDT August 15, 2019 in News
HALLSVILLE - Local businesses, churches, and families painted the town purple and gold to welcome students back on their first... More >>
2 days ago Thursday, August 15 2019 Aug 15, 2019 Thursday, August 15, 2019 7:56:00 PM CDT August 15, 2019 in News
Columbia, MO
Broken Clouds 88°
6pm 86°
7pm 83°
8pm 81°
9pm 79°