St. Louis unveils multimedia bid to boost pride, image

3 years 3 months 4 weeks ago Thursday, June 18 2015 Jun 18, 2015 Thursday, June 18, 2015 4:38:26 AM CDT June 18, 2015 in News
By: The Associated Press

ST. LOUIS (AP) - A new marketing campaign is meant to promote pride in the St. Louis region nearly a year since the police shooting death of Michael Brown in Ferguson fueled unrest and battered the area's image.

Regional leaders are set to unveil the multimedia effort during a news conference Thursday morning in Forest Park, one of St. Louis' gems.

The campaign is to feature television, print and radio ads featuring St. Louis-area celebrities, including Bob Costas, Joe Buck, Jackie Joyner-Kersee, Ozzie Smith and Isaac Bruce.

The effort looks to encourage area residents to share their positive St. Louis experiences in their own social networks.

 

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