Super Bowl Affects Supermarkets

1 decade 3 years 5 months ago Monday, February 06 2006 Feb 6, 2006 Monday, February 06, 2006 7:10:50 AM CST February 06, 2006 in News

"We have some chips and salsa. What else do we have, we have some lunch meat, turkey, wings, we're going all out. And we a strawberry daquiri in there for the youngsters, but no alcohol, so they can have a bit of fun!" Duckworth said.

Last year, 86 million people watched the Super Bowl. With those kinds of numbers, supermarket managers know what to expect.

"When we write our schedules we know we are going to be busy. We just make sure we have plenty of help in the store. Keep all our check lanes open, keep cashiers and baggers at every one, have the departments fully staffed and be ready for people to come in," said Hy-Vee store director Brad Kleinshmit.

According to AC Nielson research, people spend $42.9 million more on snack food during the week before the big game than at any other time during the year. With all the soda and chips, employees at Hy-Vee say the supermarket aisles have turned into Super Bowl central, and the registers will continue to beep right up until kick-off.

The most popular food items this year are ready-to-serve deli trays as well as pre-made sandwich wraps.

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