The Missouri Lottery will advertise in fortune cookies

4 years 10 months 3 weeks ago Monday, November 24 2014 Nov 24, 2014 Monday, November 24, 2014 10:46:00 AM CST November 24, 2014 in News
By: Anna Kowalska and Hannah Shaw, KOMU 8 Reporters

COLUMBIA - The Missouri Lottery is introducing a new type of promotion. Over 1 million fortune cookies with lucky numbers inside will be distributed to Chinese restaurants through the state starting Nov 24.

By sponsoring the lucky numbers inside the cookies, the Missouri Lottery wants to encourage customers to pick their figures for various games.

This is the first time the Missouri Lottery decided to advertise in restaurants. "The Missouri Lottery is continually searching for fun and innovative ways to reach new players," said May Scheve Reardon, the executive director.

"What could be more unique than using fortune cookie message? We're anxious to see how customers respond to this new advertising medium," she added.

Some people choose their numbers from the fortune cookies. The 2005 New York State Lottery winners won after playing the numbers found inside.

Yan Revzin, the CEO of Fortune Cookie Advertising, a company responsible for distributing cookies to restaurants, said that this type of promotion proved to be successful. "Studies show that more than 99% of fortune cookies are opened and read, a number that is difficult to match with traditional forms of advertising," Revzin said. 

Over 70 Asian restaurants in Missouri will participate in the promotion. 12 of them are in Columbia.

List of Columbia's locations: Formosa, ABC Chinese Kitchen, China Chef, China Kitchen, Jingo's Chinatown, China Garden, Teppanyaki Grill & Supreme Buffett, House of Chow, China Star, Mandarin House, China Moon and Bamboo Terrace.

More News

Grid
List
COLUMBIA — After a controversial sermon at The Crossing on Sunday, the LGBTQ community is calling for those involved to... More >>
1 hour ago Thursday, October 17 2019 Oct 17, 2019 Thursday, October 17, 2019 7:41:00 PM CDT October 17, 2019 in News
COLUMBIA - The Princeton Review named the University of Missouri to three of its "best" lists. MU made the... More >>
3 hours ago Thursday, October 17 2019 Oct 17, 2019 Thursday, October 17, 2019 6:16:51 PM CDT October 17, 2019 in News
Walt Disney once said, "All dreams can come true, if we have the courage to pursue them." If your dream... More >>
4 hours ago Thursday, October 17 2019 Oct 17, 2019 Thursday, October 17, 2019 5:25:44 PM CDT October 17, 2019 in News
COLUMBIA - Simmons Bank, the Arkansas-based bank which bought Landmark Bank over the summer, confirmed some positions will be eliminated.... More >>
4 hours ago Thursday, October 17 2019 Oct 17, 2019 Thursday, October 17, 2019 5:01:00 PM CDT October 17, 2019 in News
JEFFERSON CITY - Former Camden County sheriff's deputy Leonard Jerome Wilson pleaded guilty earlier today to receiving child pornography as... More >>
5 hours ago Thursday, October 17 2019 Oct 17, 2019 Thursday, October 17, 2019 4:15:00 PM CDT October 17, 2019 in News
BOONVILLE - A grand jury indicted a man on October 11 for one count of child molestation. Robert Bosma,... More >>
6 hours ago Thursday, October 17 2019 Oct 17, 2019 Thursday, October 17, 2019 3:33:00 PM CDT October 17, 2019 in News
HIGH POINT- In an effort to increase safety at school, High Point school district recently began arming select teachers. ... More >>
7 hours ago Thursday, October 17 2019 Oct 17, 2019 Thursday, October 17, 2019 2:21:00 PM CDT October 17, 2019 in News
COLUMBIA - Missouri school districts found out Thursday how well they performed over the last school year following the release... More >>
7 hours ago Thursday, October 17 2019 Oct 17, 2019 Thursday, October 17, 2019 2:17:00 PM CDT October 17, 2019 in News
COLUMBIA - Leaders of a support group say their new "Reentry Opportunity Center" will help give recently released inmates the... More >>
7 hours ago Thursday, October 17 2019 Oct 17, 2019 Thursday, October 17, 2019 1:46:00 PM CDT October 17, 2019 in News
FULTON - A man has been arrested after drug bust earlier this morning in Fulton. Antonio Jerome Beard, 43,... More >>
8 hours ago Thursday, October 17 2019 Oct 17, 2019 Thursday, October 17, 2019 1:36:00 PM CDT October 17, 2019 in News
JEFFERSON CITY - Missouri unemployment has decreased a tenth of a percent in the past month according to a new... More >>
8 hours ago Thursday, October 17 2019 Oct 17, 2019 Thursday, October 17, 2019 1:10:00 PM CDT October 17, 2019 in News
COLUMBIA (AP) — A judge has ordered a man to repay most of a $2 million settlement he received after... More >>
8 hours ago Thursday, October 17 2019 Oct 17, 2019 Thursday, October 17, 2019 12:50:00 PM CDT October 17, 2019 in News
(CNN) -- Rep. Elijah Cummings, a longtime Maryland Democrat and key figure leading investigations into President Donald Trump, has died... More >>
11 hours ago Thursday, October 17 2019 Oct 17, 2019 Thursday, October 17, 2019 10:04:01 AM CDT October 17, 2019 in News
JEFFERSON CITY - Immaculate Conception Catholic Parish's discussion panel will center on the "Faith Response to Climate Change." The... More >>
14 hours ago Thursday, October 17 2019 Oct 17, 2019 Thursday, October 17, 2019 7:30:00 AM CDT October 17, 2019 in News
FULTON – Callaway County has existed for nearly 200 years without taxes that support law enforcement or the county judicial... More >>
17 hours ago Thursday, October 17 2019 Oct 17, 2019 Thursday, October 17, 2019 3:38:00 AM CDT October 17, 2019 in News
COLUMBIA - On Wednesday morning the National Oceanic and Atmospheric Association (NOAA) released an update to global land and ocean... More >>
23 hours ago Wednesday, October 16 2019 Oct 16, 2019 Wednesday, October 16, 2019 9:49:00 PM CDT October 16, 2019 in Climate
MEXICO – A vape business owner defended their products after Governor Mike Parson released his ‘Clean the Air’ campaign Tuesday.... More >>
1 day ago Wednesday, October 16 2019 Oct 16, 2019 Wednesday, October 16, 2019 9:11:00 PM CDT October 16, 2019 in News
COLUMBIA — Police chased a person through Columbia Wednesday night after they said the suspect failed to pull over for... More >>
1 day ago Wednesday, October 16 2019 Oct 16, 2019 Wednesday, October 16, 2019 8:07:00 PM CDT October 16, 2019 in News
Columbia, MO
Broken Clouds 52°
10pm 53°
11pm 52°
12am 51°
1am 50°