The New Year rings up rideshare prices

4 years 4 months 3 weeks ago Thursday, December 31 2015 Dec 31, 2015 Thursday, December 31, 2015 3:55:00 PM CST December 31, 2015 in News
By: Taylor Reid, KOMU 8 Reporter

COLUMBIA-- Ridesharing and taxi services cite New Years Eve as one of the busiest nights of the year, and some companies use it to their advantage. 

 5 Star Taxi is one of the cheapest taxi services available in Columbia, charging a $2.50 flat rate and around $3.00 per mile. Owner and founder Izzaldin Mustafa said that unlike other ride services during the holiday, his rates remain the same. 

"We don't change prices on our customers just because there's an increase in demand," Mustafa said. "Our rates are the same and fixed the whole year." 

Like many other services in Columbia 5 Star Taxi is regulated by the city for its standard fare prices. This means that if the owner fluctuated the prices they could face a penalty. 

However the ridesharing service Uber is not regulated through the city, leaving it up to the service to determine its prices, which normally are inflated when demand is high. 

Terry Nickerson, the president of Taxi Terry's, said that his service offers the same rate as it does everyday unless the customer is going out of town from 12-2AM. If this is the case, the drivers will charge a small fee to compensate for extra time.

"If you just want to be picked up from the bar tonight and go back home, it'll be the same price that it cost you to go downtown," Nickerson said. 

Nickerson said that anytime there is a special event Uber inflates its prices to sometimes quadruple the amount of its regular rates. 

In the past Uber rates have been highest between 12:15-3:00AM. If a customer was taking a 4 mile drive into downtown Columbia, the fare would be between $13-$17. However, if Uber was taken during the surge pricing, the same ride could cost around $52-$68 or more. 

Uber explains its surge pricing on its website by stating that it does so "to ensure reliability when demand cannot be met by the number of drivers on the road." It also says that customers can see on the notification screen in the app whenever there is surge pricing and must accept the higher rates before being connected to a driver. 

Regardless of rates, most taxi services agree the most important part of the ride is to get the customer home safely and in a timely manner. 

 

 

More News

Grid
List
JEFFERSON CITY - Governor Mike Parson will deliver his daily COVID-19 briefing live from the State Capitol in Jefferson City... More >>
1 hour ago Tuesday, May 26 2020 May 26, 2020 Tuesday, May 26, 2020 2:01:00 PM CDT May 26, 2020 in News
COLUMBIA — As state and commercial testing is more available for the Missourians, the number of confirmed cases is rising.... More >>
1 hour ago Tuesday, May 26 2020 May 26, 2020 Tuesday, May 26, 2020 2:00:00 PM CDT May 26, 2020 in News
KANSAS CITY - The Missouri Western District Court of Appeals upheld a ruling Tuesday that the city of Columbia acted... More >>
3 hours ago Tuesday, May 26 2020 May 26, 2020 Tuesday, May 26, 2020 12:14:36 PM CDT May 26, 2020 in News
HOWARD COUNTY - A 30-year-old Armstrong, Mo. man is dead after a two person crash on Missouri State Highway 5... More >>
7 hours ago Tuesday, May 26 2020 May 26, 2020 Tuesday, May 26, 2020 8:38:00 AM CDT May 26, 2020 in Top Stories
(CNN) - Despite dips in recent years in gun violence and the sanctioned stay-at-home orders, Chicago saw its deadliest Memorial... More >>
9 hours ago Tuesday, May 26 2020 May 26, 2020 Tuesday, May 26, 2020 5:54:36 AM CDT May 26, 2020 in News
As COVID-19 spreads, KOMU 8 will continue to update you about the impacts on the community. You can find... More >>
10 hours ago Tuesday, May 26 2020 May 26, 2020 Tuesday, May 26, 2020 5:29:00 AM CDT May 26, 2020 in News
CHARITON COUNTY —A tornado briefly touched down in Chariton County just after 6 p.m., according to the National Weather Service... More >>
18 hours ago Monday, May 25 2020 May 25, 2020 Monday, May 25, 2020 9:50:00 PM CDT May 25, 2020 in News
O’FALLON — Missouri’s health director issued a dire warning Monday after photos and video showed Memorial Day weekend revelers partying... More >>
19 hours ago Monday, May 25 2020 May 25, 2020 Monday, May 25, 2020 8:39:00 PM CDT May 25, 2020 in News
COLUMBIA — Despite the COVID-19 pandemic sidelining all youth sports from play, one local coach decided to get some practice... More >>
21 hours ago Monday, May 25 2020 May 25, 2020 Monday, May 25, 2020 5:57:00 PM CDT May 25, 2020 in News
COLUMBIA — Boone County will move to the next step in reopening Tuesday. Columbia/Boone County Public Health and Human... More >>
22 hours ago Monday, May 25 2020 May 25, 2020 Monday, May 25, 2020 5:17:00 PM CDT May 25, 2020 in News
(CNN) -- When schools shut down because of the coronavirus , some parents of children with ADHD found themselves in... More >>
22 hours ago Monday, May 25 2020 May 25, 2020 Monday, May 25, 2020 4:55:44 PM CDT May 25, 2020 in A Brighter Tomorrow
JEFFERSON CITY — U.S. states are spending billions of dollars buying protective medical supplies amid the coronavirus crisis,... More >>
23 hours ago Monday, May 25 2020 May 25, 2020 Monday, May 25, 2020 4:50:00 PM CDT May 25, 2020 in News
COLUMBIA — The American Veterans Center has hosted the National Memorial Day Parade in Washington D.C. for 15 years. But... More >>
1 day ago Monday, May 25 2020 May 25, 2020 Monday, May 25, 2020 3:18:00 PM CDT May 25, 2020 in News
JEFFERSON CITY - The location of the annual Memorial Day ceremony may have changed, but the meaning of it stayed... More >>
1 day ago Monday, May 25 2020 May 25, 2020 Monday, May 25, 2020 3:09:00 PM CDT May 25, 2020 in News
COLUMBIA - Columbia staple, Ernie's Cafe & Steakhouse is finally able to open doors to customers after closing down for... More >>
1 day ago Monday, May 25 2020 May 25, 2020 Monday, May 25, 2020 2:20:00 PM CDT May 25, 2020 in News
As COVID-19 spreads, KOMU 8 will continue to update you about the impacts on the community. You can find... More >>
1 day ago Monday, May 25 2020 May 25, 2020 Monday, May 25, 2020 11:06:00 AM CDT May 25, 2020 in News
COLUMBIA- Police are investigating a report of shots fired in north Columbia that left one injured early Monday morning. ... More >>
1 day ago Monday, May 25 2020 May 25, 2020 Monday, May 25, 2020 7:42:00 AM CDT May 25, 2020 in News
FULTON - This year, some popular Memorial Day festivities were canceled because of COVID-19, but one Fulton tradition was not... More >>
1 day ago Sunday, May 24 2020 May 24, 2020 Sunday, May 24, 2020 7:03:00 PM CDT May 24, 2020 in News
Columbia, MO
Broken Clouds 80°
4pm 83°
5pm 81°
6pm 80°
7pm 76°