Three things retailers say about security this holiday season

2 years 10 months 1 week ago Wednesday, December 09 2015 Dec 9, 2015 Wednesday, December 09, 2015 3:56:00 PM CST December 09, 2015 in News
By: Ashley Holt, KOMU 8 Reporter
loading

COLUMBIA - According to the National Retail Federation, there's good news for shoppers worried about data breaches and the security of personal information this holiday shopping season. 

The NRF has three things shoppers should know before swiping their cards at retailers: 

First, new chips on a lot of shoppers' debit cards may take longer to process at the register, but make transactions safer. 

Nick Kieffer, Retail Strategy Executive for Columbia's Landmark Bank, said instead of passing along a credit card number after swiping, the chips give the retailer an encrypted number. This prevents the retailer from ever having access to a consumer's personal information. However, the safety of the chips is only guaranteed in "card present transactions."

"Make sure you know who you're purchasing from," Kieffer said. "Be careful who you're transacting business with, specifically online." 

Columbia resident Kristen Adam said she generally doesn't have concerns when shopping, but admits that may not be the best policy.

"Honestly, I probably should be, but I'm just really not. I think I get a lot of safety because we live in Columbia, Missouri, and it seems like a safe place to be," Adam said. 

Adam has a chip on one of her debit cards, but she said she doesn't feel any more or less secure when she's shopping as a result. 

Secondly, according to the NRF, retail IT teams have already tackled the newest detected malware that causes data breaches. 

Debra Lake of Central Bank said she's seen an improvement in malware detection and defense. 

"Merchants and retailers, in that respect, are definitely taking more and more precautions to safeguard transactions as they're coming through," Lake said. "And it's ensuring it's not out there in a way that it can easily be gotten to."  

Lastly, U.S. retailers are spending more money and time than ever before on protecting its customers, the NRF said.

"Retailers are definitely putting forth a lot of effort in ensuring they are putting forth the most secure payment technology," Lake said. "Whether that be accepting EMV chip cards, or mobile payments like your Apple Pay or Master Pass, there are definitely positive strides taking place there." 

However, good old fashioned consciousness is always the best defense against fraud when shopping this season, she said.

"Being aware of your surroundings, shadowing the pin pad as you're entering your pin and just having your card in hand as you're making your transaction," Lake said. 

 

More News

Grid
List
COLUMBIA - Lt. Governor Mike Kehoe made a stop in Columbia Tuesday to campaign for Proposition D, the gas tax... More >>
1 hour ago Tuesday, October 16 2018 Oct 16, 2018 Tuesday, October 16, 2018 1:28:00 PM CDT October 16, 2018 in News
COLUMBIA - A Royal Inn manager said Tuesday the maintenance team was beginning renovations when the building's second-floor walkway came... More >>
1 hour ago Tuesday, October 16 2018 Oct 16, 2018 Tuesday, October 16, 2018 1:25:00 PM CDT October 16, 2018 in News
JEFFERSON CITY - A federal judge sent the lawsuit over Kenneth Suttner's death back to circuit court on Friday after... More >>
2 hours ago Tuesday, October 16 2018 Oct 16, 2018 Tuesday, October 16, 2018 1:01:17 PM CDT October 16, 2018 in News
(CNN) -- The problem of unsolicited robocalls has gotten so bad that... More >>
3 hours ago Tuesday, October 16 2018 Oct 16, 2018 Tuesday, October 16, 2018 11:19:50 AM CDT October 16, 2018 in News
COLUMBIA - A Kansas woman connected to a deadly car crash in Boone County has been sentenced to five years... More >>
4 hours ago Tuesday, October 16 2018 Oct 16, 2018 Tuesday, October 16, 2018 10:27:00 AM CDT October 16, 2018 in News
COLUMBIA - A Boonville man will spend the next decade in prison after pleading guilty to a deadly 2017 shooting.... More >>
5 hours ago Tuesday, October 16 2018 Oct 16, 2018 Tuesday, October 16, 2018 10:13:00 AM CDT October 16, 2018 in News
CALIFORNIA - A former employee in the Russellville and California school districts pleaded guilty Friday to having sexual contact with... More >>
6 hours ago Tuesday, October 16 2018 Oct 16, 2018 Tuesday, October 16, 2018 8:43:00 AM CDT October 16, 2018 in News
ST. LOUIS (AP) — Water levels on the Mississippi River are dropping north of St. Louis after high waters forced... More >>
6 hours ago Tuesday, October 16 2018 Oct 16, 2018 Tuesday, October 16, 2018 8:38:00 AM CDT October 16, 2018 in News
COLUMBIA - A man will spend the next nine years in prison after pleading guilty to a deadly November 2017... More >>
6 hours ago Tuesday, October 16 2018 Oct 16, 2018 Tuesday, October 16, 2018 8:37:36 AM CDT October 16, 2018 in News
JEFFERSON CITY - The Missouri State Treasurer’s Office put out a warning monday about a tax scam attempt. According... More >>
7 hours ago Tuesday, October 16 2018 Oct 16, 2018 Tuesday, October 16, 2018 8:12:00 AM CDT October 16, 2018 in News
ST. LOUIS (AP) — Authorities have charged a suburban St. Louis man with stabbing a woman 17 times after catching... More >>
7 hours ago Tuesday, October 16 2018 Oct 16, 2018 Tuesday, October 16, 2018 8:06:00 AM CDT October 16, 2018 in News
JEFFERSON CITY - The state Capitol building is set to receive interior upgrades after the Missouri Capitol Commission met with... More >>
7 hours ago Tuesday, October 16 2018 Oct 16, 2018 Tuesday, October 16, 2018 7:38:00 AM CDT October 16, 2018 in Top Stories
ST. LOUIS (AP) — Authorities say a suspect in two deadly St. Louis shootings has been linked to a third.... More >>
8 hours ago Tuesday, October 16 2018 Oct 16, 2018 Tuesday, October 16, 2018 7:14:33 AM CDT October 16, 2018 in News
PANAMA CITY, Fla. (AP) — Joanne Garone Behnke has replayed every possible scenario in her mind a hundred times. ... More >>
18 hours ago Monday, October 15 2018 Oct 15, 2018 Monday, October 15, 2018 8:44:00 PM CDT October 15, 2018 in News
COLUMBIA- Columbia Public School's out-of-school suspension rates for black students is double the rate of out-of-school suspensions given to white... More >>
19 hours ago Monday, October 15 2018 Oct 15, 2018 Monday, October 15, 2018 8:06:00 PM CDT October 15, 2018 in News
(AP) - Two companies facing multiple lawsuits over a summer tourist boat accident in Missouri that killed 17 people have... More >>
19 hours ago Monday, October 15 2018 Oct 15, 2018 Monday, October 15, 2018 7:24:00 PM CDT October 15, 2018 in News
(CNN) - A federal judge has dismissed adult film star Stormy Daniels' defamation lawsuit against President Donald Trump. Daniels... More >>
20 hours ago Monday, October 15 2018 Oct 15, 2018 Monday, October 15, 2018 6:57:00 PM CDT October 15, 2018 in News
MEXICO - A Mexico teenager faces 27 counts of child sexual abuse. Probable cause documents allege 17-year-old Chandler Douse... More >>
20 hours ago Monday, October 15 2018 Oct 15, 2018 Monday, October 15, 2018 6:39:00 PM CDT October 15, 2018 in News
Columbia, MO
Broken Clouds 58°
4pm 58°
5pm 58°
6pm 56°
7pm 53°