Tourism Ambassador Program Aims to Improve Columbia Visits

6 years 9 months 3 weeks ago Wednesday, May 01 2013 May 1, 2013 Wednesday, May 01, 2013 12:00:00 PM CDT May 01, 2013 in News
By: Courtney Doll
loading

COLUMBIA - A new program launched by the Convention and Visitors Bureau is trying to enhance the tourism experience for visitors to Columbia.

The Certified Tourism Ambassador program is a nationwide training program the bureau had personalized for Columbia front-line workers and volunteers. A front-line worker is anyone who directly interacts with visitors, from taxi drivers to restaurant servers to hotel front desk workers.

Certification is achieved after the completion of an ambassador class and passing an open book test. The goal is for CTA's to provide a more enriching experience for visitors by being knowledgeable about all aspects of the city and being able to offer advice for restaurants, activities and good places to stay.

Megan McConachie, one of the CTA program trainers, said many aspects of Columbia are appealing to visitors.

"People really get a unique experiences when they come here," she said. "They love being outside in our parks during the summer and shopping all throughout the year. There's a lot we can really pitch to different types of people."

The program cost $35,000 to launch. The funding came from the 4 percent lodging tax attached to hotel bills when visitors check out of hotels.

Columbia City Councilman Michael Trapp said he believes this is a smart use of city money.

"It's Convention and Visitors Bureau dollars so all of that money needs to go toward supporting tourism," he said. "That seems like an effective use of using those funds to help fill hotel rooms."

 McConachie said she believes the program will exceed expectations. The bureau hopes to have 150 CTA's by the end of 2013. There are currently 95 CTA's with another 18 people registered for the certification class in May.

If you want to learn more about the classes or sign up to become a Certified Tourism Ambassador, you can visit the national page at www.ctanetwork.com or the Columbia Convention and Visitors Bureau website. The cost for the class is $25.

More News

Grid
List
ST. LOUIS (AP) — Missouri may have shed its unwanted image as the meth lab capital of the U.S.,... More >>
4 minutes ago Saturday, February 22 2020 Feb 22, 2020 Saturday, February 22, 2020 4:21:00 PM CST February 22, 2020 in News
REEDS SPRING, Mo. – Students in the Reeds Spring School District will begin a four-day school week next school... More >>
13 minutes ago Saturday, February 22 2020 Feb 22, 2020 Saturday, February 22, 2020 4:11:55 PM CST February 22, 2020 in A Brighter Tomorrow
COLUMBIA – Several First Ward neighborhood associations hosted a town hall forum Saturday with city council candidates to discuss housing,... More >>
18 minutes ago Saturday, February 22 2020 Feb 22, 2020 Saturday, February 22, 2020 4:07:00 PM CST February 22, 2020 in News
Black LGBTQ youth are less likely to receive mental health... More >>
34 minutes ago Saturday, February 22 2020 Feb 22, 2020 Saturday, February 22, 2020 3:51:00 PM CST February 22, 2020 in A Brighter Tomorrow
COLUMBIA — In an effort to contain the novel coronavirus, the Chinese government has canceled a number of exams this... More >>
1 hour ago Saturday, February 22 2020 Feb 22, 2020 Saturday, February 22, 2020 2:56:57 PM CST February 22, 2020 in News
COLUMBIA— A Columbia chiropractic office hosted a seminar to educate and empower women Saturday afternoon. The event was part of... More >>
2 hours ago Saturday, February 22 2020 Feb 22, 2020 Saturday, February 22, 2020 2:13:00 PM CST February 22, 2020 in News
MOBERLY - Moberly police officers responded to a domestic assault at 1028 Sinnock Ave., at 2:48 a.m. Friday, February 21,... More >>
17 hours ago Friday, February 21 2020 Feb 21, 2020 Friday, February 21, 2020 10:45:00 PM CST February 21, 2020 in News
COLUMBIA - "Honest" and "righteous" are just a couple of words friends used to describe Columbia City Councilman Clyde Ruffin.... More >>
22 hours ago Friday, February 21 2020 Feb 21, 2020 Friday, February 21, 2020 5:55:00 PM CST February 21, 2020 in News
COLUMBIA - Columbia Water & Light plans to perform water valve repairs at the intersection of North College Avenue and... More >>
23 hours ago Friday, February 21 2020 Feb 21, 2020 Friday, February 21, 2020 4:57:00 PM CST February 21, 2020 in News
COLUMBIA - Columbia Regional Airport with American Airlines are proposing a new daily nonstop air service to Charlotte, North Carolina... More >>
23 hours ago Friday, February 21 2020 Feb 21, 2020 Friday, February 21, 2020 4:49:00 PM CST February 21, 2020 in News
COLUMBIA - The Missouri Department of Economic Development awarded $7.3 million to nonprofit's through its Neighborhood Assistance Program this week.... More >>
1 day ago Friday, February 21 2020 Feb 21, 2020 Friday, February 21, 2020 4:25:00 PM CST February 21, 2020 in News
COLUMBIA - Columbia Police arrested a Jefferson City man in connection to an armed robbery on Jan. 7 at the... More >>
1 day ago Friday, February 21 2020 Feb 21, 2020 Friday, February 21, 2020 4:23:00 PM CST February 21, 2020 in News
WARDSVILLE - Blair Oaks wrestling sent seven qualifiers to the state championship this weekend in Columbia. Among them is senior... More >>
1 day ago Friday, February 21 2020 Feb 21, 2020 Friday, February 21, 2020 3:55:00 PM CST February 21, 2020 in Sports
COLUMBIA - The University of Missouri announced a large gift from alumni Friday to support the university's NextGen Precision Health... More >>
1 day ago Friday, February 21 2020 Feb 21, 2020 Friday, February 21, 2020 3:02:00 PM CST February 21, 2020 in News
HUNTSVILLE - A Moberly man allegedly ran from Randolph County deputies Thursday after they attempted to stop him for careless... More >>
1 day ago Friday, February 21 2020 Feb 21, 2020 Friday, February 21, 2020 2:49:00 PM CST February 21, 2020 in News
COLE COUNTY - A suspect is in custody nearly 30 years after the death of a Russellville teenager, according to... More >>
1 day ago Friday, February 21 2020 Feb 21, 2020 Friday, February 21, 2020 2:24:00 PM CST February 21, 2020 in News
COLUMBIA —Columbia police arrested Gracie Avery, 20, on charges of second degree murder just before 7 p.m. Friday. Prosecutors... More >>
1 day ago Friday, February 21 2020 Feb 21, 2020 Friday, February 21, 2020 2:17:00 PM CST February 21, 2020 in News
FULTON - Three Fulton Middle School students are proving that kids can make an lasting impact. Khiauna Gay, Gabby... More >>
1 day ago Friday, February 21 2020 Feb 21, 2020 Friday, February 21, 2020 1:13:00 PM CST February 21, 2020 in News
Columbia, MO
Broken Clouds 52°
5pm 50°
6pm 47°
7pm 45°
8pm 43°