U_News In Review - April 5

7 years 9 months 2 weeks ago Thursday, April 05 2012 Apr 5, 2012 Thursday, April 05, 2012 11:40:00 AM CDT April 05, 2012 in UNews
By: KOMU Staff
loading

COLUMBIA - Zouventure, a student-run marketing agency, at The University of Missouri, Columbia has developed a marketing campaign to promote the 2012 Honda Civic Coupe to their school and community. The campaign is designed to increase awareness of and purchase consideration for the Civic Coupe, while positioning Honda as a cutting-edge, cool brand.

The campaign will feature guerilla-marketing tactics designed to reach as many students as possible in order to educate the students of the University Missouri about the unique features of the 2012 Honda Civic Coupe. Immediately following Spring Break, the students in this group will be initiating a campaign to spread awareness of with stickers, fliers, tee shirts, and social media campaigns. The campaign will culminate in an event on April 5th at 10:00 am at Tiger Plaza, which will feature live music, free refreshments, giveaways, a giant Lego statue, games that highlight the features of the 2012 Honda Civic Coupe and, of course, the car itself.

The campaign is part of the Honda Civic Coupe Marketing Competition, a program designed to give students a unique, real-world business experience by asking them to design and implement an integrated marketing communications plan. "The competition has brought me a real-world perspective about marketing. I feel more prepared to enter the business world with the great experience I have gained", said Dayna Jensen, PR Coordinator.

Each of the 20 schools across the country participating in the Honda Civic Coupe Marketing Competition are competing against one another for the opportunity to present their ideas to Honda executives at the term's conclusion.

 

More News

Grid
List
MID-MISSOURI - A multi-day storm system is on its way to Missouri and could lead to icy roads and minor... More >>
11 minutes ago Tuesday, January 21 2020 Jan 21, 2020 Tuesday, January 21, 2020 1:34:00 PM CST January 21, 2020 in Weather
KANSAS CITY, Mo. (AP) — A gunman who opened fire outside of a Kansas City nightclub, killing a woman and... More >>
35 minutes ago Tuesday, January 21 2020 Jan 21, 2020 Tuesday, January 21, 2020 1:10:00 PM CST January 21, 2020 in News
ROCHEPORT - Twenty vehicles crashed on Monday at the I-70 Missouri River Bridge near Rocheport. The Missouri State Highway... More >>
1 hour ago Tuesday, January 21 2020 Jan 21, 2020 Tuesday, January 21, 2020 12:45:00 PM CST January 21, 2020 in News
(RENTON, Wash.) - The Boeing 737 Max is officially on hold. The assembly line in Renton, Washington, has stopped... More >>
4 hours ago Tuesday, January 21 2020 Jan 21, 2020 Tuesday, January 21, 2020 9:39:00 AM CST January 21, 2020 in News
COLUMBIA - Former Pinnacle Hospital employees have the opportunity to find a new job at the job fair hosted by... More >>
10 hours ago Tuesday, January 21 2020 Jan 21, 2020 Tuesday, January 21, 2020 3:38:00 AM CST January 21, 2020 in News
COLUMBIA - Missouri School of Journalism Professor Emeritus Rod Gelatt died Sunday January 19, at his home in Arizona. He... More >>
19 hours ago Monday, January 20 2020 Jan 20, 2020 Monday, January 20, 2020 6:14:00 PM CST January 20, 2020 in News
COLUMBIA - The Kansas City Chiefs' AFC Championship victory brought celebration and excitement to fans in Columbia yesterday. Teller's Gallery... More >>
22 hours ago Monday, January 20 2020 Jan 20, 2020 Monday, January 20, 2020 2:59:00 PM CST January 20, 2020 in News
ROCHEPORT — As of 3:45 p.m., the westbound lane of I-70 at the Missouri River bridge is now open, according... More >>
23 hours ago Monday, January 20 2020 Jan 20, 2020 Monday, January 20, 2020 2:29:00 PM CST January 20, 2020 in News
PULASKI COUNTY - Deputies with the Pulaski County Sheriff's Department rescued a female driver from her car stuck in a... More >>
23 hours ago Monday, January 20 2020 Jan 20, 2020 Monday, January 20, 2020 2:08:00 PM CST January 20, 2020 in News
COLUMBIA - The snow and bitter cold did not stop the NAACP's Columbia chapter from remembering Martin Luther King, Jr.... More >>
1 day ago Monday, January 20 2020 Jan 20, 2020 Monday, January 20, 2020 12:15:00 PM CST January 20, 2020 in News
KANSAS CITY - Police say an armed security guard may have shot and killed a man suspected of fatally shooting... More >>
1 day ago Monday, January 20 2020 Jan 20, 2020 Monday, January 20, 2020 8:46:00 AM CST January 20, 2020 in News
FULTON - Maurice Alfred, 33, was arrested by the Fulton Police Department on Sunday and charged with burglary, domestic assault,... More >>
1 day ago Monday, January 20 2020 Jan 20, 2020 Monday, January 20, 2020 8:13:00 AM CST January 20, 2020 in News
HOLDEN— Law enforcement officers in Holden, Missouri have taken a man into custody after a homicide Saturday, according to a... More >>
1 day ago Sunday, January 19 2020 Jan 19, 2020 Sunday, January 19, 2020 5:59:00 PM CST January 19, 2020 in News
COLUMBIA - After hosting several events Monday to honor the life and legacy of Dr. Martin Luther King Jr, the... More >>
1 day ago Sunday, January 19 2020 Jan 19, 2020 Sunday, January 19, 2020 4:02:00 PM CST January 19, 2020 in News
COLUMBIA - Local Kansas City Chiefs fans are spending their day watching the game with family and friends to see... More >>
1 day ago Sunday, January 19 2020 Jan 19, 2020 Sunday, January 19, 2020 3:57:00 PM CST January 19, 2020 in News
JEFFERSON CITY — The Capitol Kids, a multipurpose gym, reopened its doors on Sunday, nearly 8 months after a tornado... More >>
1 day ago Sunday, January 19 2020 Jan 19, 2020 Sunday, January 19, 2020 3:37:00 PM CST January 19, 2020 in News
ST. LOUIS- One Kansas City Chiefs fan saved the day by driving wide receiver Tyreek Hill's grandparents to the AFC... More >>
1 day ago Sunday, January 19 2020 Jan 19, 2020 Sunday, January 19, 2020 3:32:00 PM CST January 19, 2020 in News
FLORISSANT - Additional charges will be filed against a man accused... More >>
2 days ago Sunday, January 19 2020 Jan 19, 2020 Sunday, January 19, 2020 1:19:50 PM CST January 19, 2020 in News
Columbia, MO
Broken Clouds 29°
2pm 34°
3pm 36°
4pm 33°
5pm 31°