Website Cracks Down on Underage Viewers

1 decade 2 years 5 months ago Friday, February 16 2007 Feb 16, 2007 Friday, February 16, 2007 8:39:17 PM CST February 16, 2007 in News
Source: (Copyright 2007 The Associated Press All Rights Reserved.)
ST. LOUIS (AP) - Twenty-three attorneys general have written to Anheuser-Busch, asking the brewer for better tools to make sure underage viewers aren't accessing its new Bud.TV site. The Web site launched earlier this month after the Super Bowl broadcast. It streams beer-themed shows, sports events and musical acts 24-hours a day on the Internet. The attorneys general encouraged Anheuser-Busch to use a more effective age-verification tool. They think that at a minimum people should have to enter their name and address exactly as it appears on a government-issued ID, or enter a driver's license number. The St. Louis-based brewer says it is the first in its industry to use the independent age verification on the company's web sites. It says it remains committed to preventing underage drinking.

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