Where's the Beef?
Although no actual marketing plan has been created, two or three years down the road beef may be in higher demand and higher prices. Ana Compain-Romero has only been living in Missouri for two months, but already, she's heard great things about Missouri beef. She says Governor Blunt's push for a new ad campaign will be interesting to follow.
"If indeed Missouri-certified beef is the best that there is in the nation and it's something that's going to be available to us in grocery stores, it's certainly going to pique my interest," she said.
She says it's important to find a high quality product. Price, she says, shouldn't be the biggest factor.
"I think that when it comes to certain items, you really shouldn't scrimp. I think it's important to get very high quality. I think it's important to find bargains when you can, but when it comes to the food you're putting in your mouth and your kids' mouth, you really shouldn't try and budget that," she added.
Other customers appear to agree with Compain-Romero. Local grocers say with a new marketing push for certain products comes a change in consumer shopping patterns.
"They look to that product and they want to try that product, at least just try it, because if it gets branded the number one beef, then indeed eat it and see if it is the number one beef," said Hy-Vee Health Market Manager, Sara Bartow-Fuller.
But regardless of the upcoming branding campaign, Compain-Romero says she's still going to find the best product no matter what.
"I think you need to stick with quality. I think particularly when you're talking about young kids, you need to give them quality and not try to economize," added Compain-Romero.
Livestock experts say it's difficult to pin down exactly what type of cattle is the best but regardless of the specifics, most customers we spoke with asked "what's your beef with beef?" They say only time will tell who has the best beef.