Winter weather brings mixed economic results

3 years 7 months 4 weeks ago Friday, February 20 2015 Feb 20, 2015 Friday, February 20, 2015 7:31:00 PM CST February 20, 2015 in News
By: Spencer Wilson, Ginger Hervey, Site Ma KOMU 8 News

COLUMBIA - As winter weather reaches a snowy peak, some restaurants are faring better than others.

When the temperature drops, so do the ice cream sales in the Midwest, according to a survey conducted by a consumer market research firm. The NPD Group found that from June to August, restaurant customers are 3.36 times more likely to purchase ice cream than they are from December to February.

Jon Rhodenbaugh, assistant manager at Andy's Frozen Custard in Columbia, has seen this trend firsthand. The restaurant cuts back on the number of employees that work during winter months, and reduces the hours that Andy's is open.

Other restaurants in Columbia do not have the same results during the winter months. Lakota Coffee customer Caroline Goessing said that her favorite coffee shop is busier during the winter, probably due to the appeal of hot coffee on a cold day.

"Definitely when it's colder I like to drink hot beverages," Goessing said.

As a regular at Lakota, Goessing said that she often has to scope out her favorite table in the winter, because it is often taken by someone else when she first goes in.

Barista Abi Leibovich said that winter nights bring in lots of students trying to study and stay warm.

Lakota's armchairs and coffee may be a draw for some students during winter, but Andy's regular Haley Willis said that no matter the weather, dedicated ice cream enthusiasts can be found. From the comfort of a warm car in the parking lot, Willis speaks with finality while holding her empty peanut butter concrete.

"If you're a committed customer, it doesn't matter," Willis said.

Rhodenbaugh agrees that many customers are not deterred by the winter weather.

"We have a running joke that we must put something in the custard because we have no idea why people come in the winter," Rhodenbaugh said. "Snow or no snow, we're here and we're serving custard."

[Editor's note: This story has been updated to correct the misspelling of a name.]

More News

Grid
List
COLUMBIA - One person was killed in a crash late Saturday night off Blackfoot Road and Parkside Drive, police said.... More >>
4 hours ago Sunday, October 21 2018 Oct 21, 2018 Sunday, October 21, 2018 12:47:00 AM CDT October 21, 2018 in News
HERMANN - One person was killed and several people were injured in a crash involving a trolley, according to the... More >>
5 hours ago Saturday, October 20 2018 Oct 20, 2018 Saturday, October 20, 2018 11:57:00 PM CDT October 20, 2018 in News
(CNN) -- President Donald Trump announced Saturday that the US is pulling out of the landmark Intermediate-Range Nuclear Forces Treaty... More >>
11 hours ago Saturday, October 20 2018 Oct 20, 2018 Saturday, October 20, 2018 5:11:00 PM CDT October 20, 2018 in News
COLUMBIA – Nineteen members of Missouri Task Force One returned to Boone County Fire Protection District headquarters Saturday morning after... More >>
13 hours ago Saturday, October 20 2018 Oct 20, 2018 Saturday, October 20, 2018 3:16:00 PM CDT October 20, 2018 in News
SPRINGFIELD (AP) — A man has been criminally charged days after a woman's body was found near Fellows Lake at... More >>
15 hours ago Saturday, October 20 2018 Oct 20, 2018 Saturday, October 20, 2018 1:58:08 PM CDT October 20, 2018 in News
SPRINGFIELD (AP) — A Springfield woman who killed her live-in boyfriend with a crowbar in 2017 has been sentenced to... More >>
15 hours ago Saturday, October 20 2018 Oct 20, 2018 Saturday, October 20, 2018 1:48:36 PM CDT October 20, 2018 in News
ST. LOUIS (AP) — A restored St. Louis prairie of native grasses and flowers is in bloom, but the nature... More >>
20 hours ago Saturday, October 20 2018 Oct 20, 2018 Saturday, October 20, 2018 8:50:24 AM CDT October 20, 2018 in News
COLUMBIA - Sen. Claire McCaskill spoke about health care in Columbia on Friday at Laborers Local 955, as part of... More >>
1 day ago Friday, October 19 2018 Oct 19, 2018 Friday, October 19, 2018 7:35:00 PM CDT October 19, 2018 in News
COLUMBIA - After realizing the underrepresentation of Hispanic business owners in mid-Missouri, three Hispanic professionals established a group of 12... More >>
1 day ago Friday, October 19 2018 Oct 19, 2018 Friday, October 19, 2018 5:49:00 PM CDT October 19, 2018 in News
COLUMBIA - This is the last week of the regular season and it's a cold one. Our game of... More >>
1 day ago Friday, October 19 2018 Oct 19, 2018 Friday, October 19, 2018 5:20:00 PM CDT October 19, 2018 in Friday Night Fever
COLUMBIA - Two Midwest companies issued separate food recalls this week for bacterial contamination concerns. Hy-Vee said its supplier,... More >>
1 day ago Friday, October 19 2018 Oct 19, 2018 Friday, October 19, 2018 4:53:00 PM CDT October 19, 2018 in News
CAMDEN (AP) — Toxicology tests show that a boater was drunk when he slammed into a bluff at Missouri's Lake... More >>
1 day ago Friday, October 19 2018 Oct 19, 2018 Friday, October 19, 2018 3:41:35 PM CDT October 19, 2018 in News
COLUMBIA - The Legion of Black Collegians and the FourFront Marginalized Student Council held a solidarity walk Friday to show... More >>
1 day ago Friday, October 19 2018 Oct 19, 2018 Friday, October 19, 2018 3:39:00 PM CDT October 19, 2018 in News
JEFFERSON CITY - The Missouri State Medical Association (MSMA), along with multiple medical associations, reaffirmed their opposition to the three... More >>
1 day ago Friday, October 19 2018 Oct 19, 2018 Friday, October 19, 2018 2:50:00 PM CDT October 19, 2018 in News
JEFFERSON CITY - For the fourth consecutive year, Project Homeless Connect provided services Friday for people who are experiencing homelessness... More >>
1 day ago Friday, October 19 2018 Oct 19, 2018 Friday, October 19, 2018 2:39:00 PM CDT October 19, 2018 in News
DES MOINES, Iowa (AP) — The Mega Millions jackpot has soared to an estimated $1 billion, as the second-largest lottery... More >>
1 day ago Friday, October 19 2018 Oct 19, 2018 Friday, October 19, 2018 12:10:00 PM CDT October 19, 2018 in News
JEFFERSON CITY - Police want the public's help finding a man who allegedly ran from a traffic stop after hurting... More >>
1 day ago Friday, October 19 2018 Oct 19, 2018 Friday, October 19, 2018 11:42:00 AM CDT October 19, 2018 in News
COLUMBIA - Two MU residence halls and an atrium were officially dedicated on Friday honoring three former MU students. Lucile... More >>
1 day ago Friday, October 19 2018 Oct 19, 2018 Friday, October 19, 2018 10:09:00 AM CDT October 19, 2018 in News
Columbia, MO
Broken Clouds 32°
5am 33°
6am 32°
7am 31°
8am 32°