YourView: Confusion Over Who's Paying For New Columbia Commercial

6 years 8 months 4 weeks ago Tuesday, April 30 2013 Apr 30, 2013 Tuesday, April 30, 2013 6:58:00 PM CDT April 30, 2013 in Your View
By: Alexandra Olgin, Katherine Biek
loading

COLUMBIA - On April 25, KOMU 8 News reported about Columbia Convention and Visitor's Bureau's new slogan and commercial created to urge travelers to come visit the city. One viewer commented on our website saying we intentionally left out where the tax dollars were coming from to pay the more than $130,000 bill for the marketing campaign.

"Factual journalism would say 'NO ONE LIVING IN COLUMBIA PAID FOR THIS'--100% of this campaign was paid for by THE HOTEL TAX PAID BY TOURISTS TO BRING MORE MONEY HERE. Research it, KOMU. Please don't spin the story just to ruffle feathers. So disappointed," Ryan Bell wrote.

We talked to KOMU 8's anchor Brittany Pieper who reported the story. She says she specifically mentioned the 4-percent lodging tax paid for the entirety of the commercial and slogan in the report. 

"It was very clear in the report the very last thing we said when I came back on camera was that the Convention and Visitors Bureau was run on tax payer dollars," Pieper said.  "But unlike most departments in the city of Columbia, the CVB gets their funding from the lodging tax." 

But we understand Bell's confusion. The story's title on KOMU's website read as "Tax Money Spent for New Columbia Slogan." And when the story was reported during the station's newscasts, the anchor introduced it by saying "And tonight I show you how much we all paid for Columbia's newest marketing tool."

Megan McConachie, Columbia CVB Communications Manager, admits a lot of people are confused about whether city residents' tax dollars or the lodging tax funds the CVB.

"I think it's just a really common point of confusion," McConachie said.  "Just because we are a city department, but we are funded so differently, we run into things like that all the time as to how things get paid for by the CVB."

CVB paid Woodruff Sweitzer, a Columbia ad agency, $58,000 for research and re-branding, $30,000 to produce the commercial, and about $13,000 to create print ad concepts. $60,000 was spent on air-time in Kansas City and St. Louis to run the commercial, half of which was paid for by Columbia CVB and the other half by state cooperative marketing funds.

 

More News

Grid
List
JEFFERSON CITY — Missouri Gov. Mike Parson on Monday named a new State Board of Education appointee who was among... More >>
4 hours ago Monday, January 27 2020 Jan 27, 2020 Monday, January 27, 2020 11:36:00 PM CST January 27, 2020 in News
MIAMI- Opening night festivities for Super Bowl LIV kicked off Monday at Marlins Park and Chiefs fans showed up to... More >>
5 hours ago Monday, January 27 2020 Jan 27, 2020 Monday, January 27, 2020 10:34:00 PM CST January 27, 2020 in News
JEFFERSON CITY — Lawmakers in Missouri’s Republican-led state House on Monday voted to ban the use of eminent domain for... More >>
6 hours ago Monday, January 27 2020 Jan 27, 2020 Monday, January 27, 2020 9:21:00 PM CST January 27, 2020 in News
JEFFERSON CITY - Senate bill 554, the Missouri Coroner bill, is back on the floor, and Jay Minor is back... More >>
10 hours ago Monday, January 27 2020 Jan 27, 2020 Monday, January 27, 2020 5:19:00 PM CST January 27, 2020 in News
COLUMBIA - The former owner of Columbia coffee shop Coffee Zone was sentenced Monday to four years in federal prison... More >>
11 hours ago Monday, January 27 2020 Jan 27, 2020 Monday, January 27, 2020 4:51:59 PM CST January 27, 2020 in News
JEFFERSON CITY -- U.S Secretary of Education Betsy DeVos took the podium at the Missouri State Capitol to speak about... More >>
13 hours ago Monday, January 27 2020 Jan 27, 2020 Monday, January 27, 2020 2:53:00 PM CST January 27, 2020 in News
COLUMBIA - Paula Schuh, a Columbia business owner, wanted to expand into the medical marijuana industry; but she, and 41... More >>
13 hours ago Monday, January 27 2020 Jan 27, 2020 Monday, January 27, 2020 2:37:00 PM CST January 27, 2020 in News
COLUMBIA - Yesterday, the sports community suffered as the late, great, Kobe Bryant died at age 41. Bryant was... More >>
14 hours ago Monday, January 27 2020 Jan 27, 2020 Monday, January 27, 2020 2:06:00 PM CST January 27, 2020 in News
JEFFERSON CITY - Empower Missouri will be holding a Smart Sentencing Coalition at the Capitol to discuss criminal justice reform.... More >>
15 hours ago Monday, January 27 2020 Jan 27, 2020 Monday, January 27, 2020 12:45:00 PM CST January 27, 2020 in News
JEFFERSON CITY - Missouri House Democrats met Monday to talk about health care improvements. The House Democrats mentioned several... More >>
17 hours ago Monday, January 27 2020 Jan 27, 2020 Monday, January 27, 2020 10:28:00 AM CST January 27, 2020 in News
COLUMBIA - Columbia Regional Airport has posted that two United flights,4642 and 4601, are being delayed this morning due to... More >>
18 hours ago Monday, January 27 2020 Jan 27, 2020 Monday, January 27, 2020 9:39:00 AM CST January 27, 2020 in News
JEFFERSON CITY - Fire crews were dispatched to a residential structure fire in the 1000 Block of Laurel Drive on... More >>
1 day ago Sunday, January 26 2020 Jan 26, 2020 Sunday, January 26, 2020 10:19:00 PM CST January 26, 2020 in News
COLUMBIA - Kobe Bryant’s death shocked the nation and left many fans devastated. While mid-Missouri may be halfway across... More >>
1 day ago Sunday, January 26 2020 Jan 26, 2020 Sunday, January 26, 2020 9:24:00 PM CST January 26, 2020 in News
COLUMBIA - Police officers were dispatched to a report of an armed robbery at Domino’s Pizza, I-70 Drive Southwest, Sunday... More >>
1 day ago Sunday, January 26 2020 Jan 26, 2020 Sunday, January 26, 2020 8:56:00 PM CST January 26, 2020 in News
CALLAWAY COUNTY - A judge sentenced a Fulton man to 17 years in prison last week after he admitted to... More >>
1 day ago Sunday, January 26 2020 Jan 26, 2020 Sunday, January 26, 2020 4:59:00 PM CST January 26, 2020 in News
JEFFERSON CITY - A bill that would allow parents to record meetings with their child's educators is moving forward in... More >>
1 day ago Sunday, January 26 2020 Jan 26, 2020 Sunday, January 26, 2020 4:42:00 PM CST January 26, 2020 in News
COLUMBIA - Police are investigating a shooting between two cars, which started at a roundabout on Business Loop 70 Sunday... More >>
1 day ago Sunday, January 26 2020 Jan 26, 2020 Sunday, January 26, 2020 3:07:00 PM CST January 26, 2020 in News
CALABASAS, Calif. - NBC reports Kobe Bryant and daughter Gianna are among nine people who died in a helicopter crash... More >>
1 day ago Sunday, January 26 2020 Jan 26, 2020 Sunday, January 26, 2020 2:22:00 PM CST January 26, 2020 in News
Columbia, MO
Broken Clouds 30°
5am 29°
6am 28°
7am 29°
8am 29°