YourView: Confusion Over Who's Paying For New Columbia Commercial

7 years 3 months 3 days ago Tuesday, April 30 2013 Apr 30, 2013 Tuesday, April 30, 2013 6:58:00 PM CDT April 30, 2013 in Your View
By: Alexandra Olgin, Katherine Biek
loading

COLUMBIA - On April 25, KOMU 8 News reported about Columbia Convention and Visitor's Bureau's new slogan and commercial created to urge travelers to come visit the city. One viewer commented on our website saying we intentionally left out where the tax dollars were coming from to pay the more than $130,000 bill for the marketing campaign.

"Factual journalism would say 'NO ONE LIVING IN COLUMBIA PAID FOR THIS'--100% of this campaign was paid for by THE HOTEL TAX PAID BY TOURISTS TO BRING MORE MONEY HERE. Research it, KOMU. Please don't spin the story just to ruffle feathers. So disappointed," Ryan Bell wrote.

We talked to KOMU 8's anchor Brittany Pieper who reported the story. She says she specifically mentioned the 4-percent lodging tax paid for the entirety of the commercial and slogan in the report. 

"It was very clear in the report the very last thing we said when I came back on camera was that the Convention and Visitors Bureau was run on tax payer dollars," Pieper said.  "But unlike most departments in the city of Columbia, the CVB gets their funding from the lodging tax." 

But we understand Bell's confusion. The story's title on KOMU's website read as "Tax Money Spent for New Columbia Slogan." And when the story was reported during the station's newscasts, the anchor introduced it by saying "And tonight I show you how much we all paid for Columbia's newest marketing tool."

Megan McConachie, Columbia CVB Communications Manager, admits a lot of people are confused about whether city residents' tax dollars or the lodging tax funds the CVB.

"I think it's just a really common point of confusion," McConachie said.  "Just because we are a city department, but we are funded so differently, we run into things like that all the time as to how things get paid for by the CVB."

CVB paid Woodruff Sweitzer, a Columbia ad agency, $58,000 for research and re-branding, $30,000 to produce the commercial, and about $13,000 to create print ad concepts. $60,000 was spent on air-time in Kansas City and St. Louis to run the commercial, half of which was paid for by Columbia CVB and the other half by state cooperative marketing funds.

 

More News

Grid
List
JEFFERSON CITY - As summer school ends in the capital city, United Way of Central Missouri starts its Food 4... More >>
20 hours ago Sunday, August 02 2020 Aug 2, 2020 Sunday, August 02, 2020 5:24:00 PM CDT August 02, 2020 in News
ST. LOUIS (AP) — A baby elephant died several weeks after it was born at the St. Louis Zoo. ... More >>
21 hours ago Sunday, August 02 2020 Aug 2, 2020 Sunday, August 02, 2020 3:37:55 PM CDT August 02, 2020 in News
COLUMBIA - On Sunday, Battle High School students finally got to walk across the stage. The graduations were... More >>
22 hours ago Sunday, August 02 2020 Aug 2, 2020 Sunday, August 02, 2020 2:54:00 PM CDT August 02, 2020 in News
COLUMBIA - Missourians will vote on August 4 on whether or not to pass Amendment 2. If passed, the amendment... More >>
22 hours ago Sunday, August 02 2020 Aug 2, 2020 Sunday, August 02, 2020 2:50:00 PM CDT August 02, 2020 in Target 8
COLUMBIA - Primary election day is this Tuesday, August 4, and Boone County Government will be open for business as... More >>
22 hours ago Sunday, August 02 2020 Aug 2, 2020 Sunday, August 02, 2020 2:32:00 PM CDT August 02, 2020 in News
SPRINGFIELD (AP) — A trial is set to start for a man charged in the 2017 killing of a transgender... More >>
1 day ago Sunday, August 02 2020 Aug 2, 2020 Sunday, August 02, 2020 12:03:00 PM CDT August 02, 2020 in News
CNN -- Secretary of State Mike Pompeo said Sunday that Pr esident Donald Trump "will take action in the coming... More >>
1 day ago Sunday, August 02 2020 Aug 2, 2020 Sunday, August 02, 2020 11:46:13 AM CDT August 02, 2020 in News
CAPE CANAVERAL, Fla. (AP) — The first astronauts to ride a SpaceX capsule into orbit are headed toward a splashdown... More >>
1 day ago Sunday, August 02 2020 Aug 2, 2020 Sunday, August 02, 2020 11:08:00 AM CDT August 02, 2020 in News
COLUMBIA - Columbia Police are investigating shots fired in the 5300 block of Godas Circle around 1 a.m. Sunday. ... More >>
1 day ago Sunday, August 02 2020 Aug 2, 2020 Sunday, August 02, 2020 9:48:00 AM CDT August 02, 2020 in News
NEW FLORENCE -- A train went off the tracks in New Florence this morning. According to a Facebook post... More >>
1 day ago Sunday, August 02 2020 Aug 2, 2020 Sunday, August 02, 2020 9:16:00 AM CDT August 02, 2020 in News
MEXICO – Trish Harris of Mexico, Mo. says she reminds her 2-year-old everyday who his father is. His father,... More >>
1 day ago Saturday, August 01 2020 Aug 1, 2020 Saturday, August 01, 2020 8:54:00 PM CDT August 01, 2020 in News
COLUMBIA - Two schools, two graduations. Graduates had the opportunity to finally celebrate four years worth of hard work Saturday.... More >>
1 day ago Saturday, August 01 2020 Aug 1, 2020 Saturday, August 01, 2020 7:56:00 PM CDT August 01, 2020 in News
COLUMBIA, Mo. (AP) — A former assistant state attorney general and a former federal prosecutor are vying in Tuesday's Democratic... More >>
2 days ago Saturday, August 01 2020 Aug 1, 2020 Saturday, August 01, 2020 12:57:00 PM CDT August 01, 2020 in News
WARRENSBURG - One woman is dead and two people are injured after a shooting in Warrensburg Saturday morning. ... More >>
2 days ago Saturday, August 01 2020 Aug 1, 2020 Saturday, August 01, 2020 12:00:00 PM CDT August 01, 2020 in News
QUINCY, Ill. - One suspect in a deadly Audrain County home invasion was arrested Friday night. Quincy Police said... More >>
2 days ago Saturday, August 01 2020 Aug 1, 2020 Saturday, August 01, 2020 10:58:00 AM CDT August 01, 2020 in News
As COVID-19 continues to spread, KOMU 8 will continue to update you about impacts in the community. You can... More >>
2 days ago Saturday, August 01 2020 Aug 1, 2020 Saturday, August 01, 2020 9:13:00 AM CDT August 01, 2020 in News
COLUMBIA - 58-year-old Columbia resident Clayton Jacobs has been reported missing after he was last seen by his neighbors on... More >>
2 days ago Saturday, August 01 2020 Aug 1, 2020 Saturday, August 01, 2020 12:15:00 AM CDT August 01, 2020 in News
MILWAUKEE ( KSDK ) — The Cardinals-Brewers game scheduled for Friday afternoon has been postponed again due to... More >>
2 days ago Friday, July 31 2020 Jul 31, 2020 Friday, July 31, 2020 11:00:00 PM CDT July 31, 2020 in News
Columbia, MO
Broken Clouds 72°
2pm 74°
3pm 75°
4pm 76°
5pm 74°