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COLUMBIA- Columbia Transit will unveil a new brand for the transportation system at a ribbon-cutting ceremony Tuesday.

In effort to improve the bus line, Columbia Transit and the city have spent the last year developing new routes, a new look, and even a new name. The city will reveal the new COMO Connect brand at the official ribbon-cutting ceremony at noon on Rollins Street in front of the MU Student Center. The program to improve public transportation is known as COMO Connect. Now, the name of the project will replace the decades-old "Columbia Transit" name.

The City of Columbia and Columbia Transit have spent the year working with Creative Ink, a professional student-run marketing firm at Stephens College. Columbia Public Works said the team of students worked closely with city staff and the community to determine the needs of the new bus system and spent months developing a new brand that was innovative, customer focused, and exciting.

The Columbia Chamber of Commerce will cut a ribbon at the ceremony. The ceremony will also include information about the new routes, refreshments, a prize raffle, and a presentation from city staff.

The city is working to educate the community about the changes in advance. The new brand will officially take effect in August.