Large number of shoppers expected on 'Super Saturday'

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COLUMBIA - Fifty-six percent of holiday shoppers plan to shop Saturday, according to the National Retail Federation. 

Last year, 126 million people shopped on Super Saturday, which is the last Saturday before Christmas. This year, about 134 million will shop Saturday, according to the federation's survey.

Brent Darr, the general manager of the JCPenney store in Columbia, said people have been "pretty joyous" as they shopped this holiday season. He urged people to get to the stores early on Saturday.

"Try to beat the crowds," he said.

Darr said the biggest mistake shoppers make is going to the store without preparing.

"But one thing to remember, they can always bail themselves with gift cards," he said.

Matthew Shay, the president and CEO of the National Retail Federation, said many shoppers have waited for this weekend to finish their shopping.

"Retailers will use every opportunity to see that shoppers have a great experience in these final few day," Shay said in a news release. "Whether looking for competitive prices, festive in-store events or last-minute online shipping deals, retailers are ready to deliver.”

Proper Insights & Analytics and the National Retail Federation released the survey.

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