Local business credit recent success to basketball program

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COLUMBIA - With attendance up for both the University of Missouri men's and women's basketball teams, some local businesses are also benefiting from their success.

The Tiger's Senior Associate Athletic Director for Strategic Communications, Nick Joos, said the women's team, which enjoyed a record crowd against Tennessee on Sunday, is helping raise the stature of the community. 

"A lot of those people come from outside the Columbia area, and they spend dollars within the community," Joos said. "And that really helps raise the entire community profile."

Joos also credited the Mizzou men's team, which he said might lead the nation in attendance gain compared to last season.

"With the success of men's basketball throughout the season, as well - the arena being sold out on a season ticket basis - you've got a great opportunity for the local economy to really get a boost," Joos said.

And the restaurant closest to Mizzou Arena - Stadium Grill - is seeing the effects. Stadium Grill's Assistant Manager, Brandon Phillips, said the change of conference, from the Big 12 to the SEC, has also helped.

"The SEC travels well, just in general," Phillips said. "You get the influx of, not only us, but you get the influx of everybody else that comes in for the opposing team, and it's a good atmosphere."

And with Mizzou Women's Basketball expected to host NCAA tournament games, there may be more to come.