New app could stop laptop theft
COLUMBIA - A Mid-Missouri entrepreneur showed off a new product Wednesday that may help protect laptops in public places.
David Frahm created Vicinity On, a product that combines a sticker and a mobile phone app,that better protect laptops in places like coffee shops, libraries and restaurants.
According to Frahm, Vicinity On is easy and straightforward to use.
"All you have to do is place the sticker on your laptop, and download the app," Frahm said. "Then, when you need to leave your computer, say, to go to the restroom at a coffee shop, you activate the sticker through the mobile app."
If your computer is moved, the sticker sends an alert to your mobile phone.
Frahm said Vicinity On is more than just technology.
"It's not just a product, it's the idea of freedom," Frahm said. "I don't think many people have a burning desire for a cool sticker on their laptop, but people definitely want the freedom to be able to work wherever they want, and to be able to move around freely."
Frahm said he thinks people will buy his product so they have less to worry about.
"Really, at the base of it, what I'm selling is peace of mind. As long as you don't hear an alarm, you know your laptop is going to be there when you get back."
The product is currently in the manufacturing stage. Frahm said he thinks the product will cost between $30 and $40 dollars when it hits the market.